Wally Olins
| Wally Olins CBE | |
|---|---|
 |
|
| Born |
Wallace Olins 19 December 1930 London, England |
| Died | 14 April 2014 (aged 83) |
| Nationality | British |
| Education | Highgate School |
| Alma mater | St Peter's College, Oxford |
| Occupation | Branding consultant |
| Spouse(s) |
Renate Steinart (m. 1957–89) Dornie Watts (m. 1990) |
Wallace "Wally" Olins, CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Ollins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
Olins was educated at Highgate School in North London. After studying history at St. Peter's College, Oxford he went into advertising in London. His first big job was as head of the agency that became Ogilvy and Mather in Mumbai, where he lived for five years.
He returned to London and in 1965 co-founded Wolff Olins with Michael Wolff where he served as a chairman. He founded Saffron Brand Consultants in 2001 with Jacob Benbunan, an ex-colleague from Wolff Olins.
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