Ogilvy and Mather
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| Subsidiary | |
| Industry | Advertising, marketing, public relations |
| Founded | 1948 |
| Founder | David Ogilvy |
| Headquarters | 636 Eleventh Avenue, New York |
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Key people
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John Seifert, Worldwide Chief Executive Officer Tham Khai Meng, Worldwide Chief Creative Officer Miles Young, Worldwide Chairman |
| Parent | WPP plc |
| Subsidiaries | Ogilvy & Mather Advertising OgilvyOne Ogilvy Public Relations Geometry Global Neo@Ogilvy Redline |
| Website | www.ogilvy.com |
Ogilvy & Mather is a New York City-based advertising, marketing and public relations agency. It started as a London advertising agency founded in 1850 by Edmund Mather, which in 1964 became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. It is part of the WPP Group, which is by revenue one of the largest marketing and communications companies in the world. The agency is known for its work with Dove, American Express, and IBM.
The agency that would become Ogilvy & Mather got its start in London in 1850 when Edmund Charles Mather began an advertising agency on Fleet Street, the traditional location and current metonym of the British newspaper industry. After Edmund's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther and the agency became known as Mather & Crowther. The agency pioneered newspaper advertising, which was in its infancy due to a loosening of tax restrictions. Mather & Crowther educated manufacturers about the efficacy of advertising and also produced "how-to" manuals for the nascent advertising industry. The company grew in prominence in the 1920s after creating leading non-branded advertising campaigns such as "an apple a day keeps the doctor away" and "Drinka Pinta Milka Day".
In 1921, Mather & Crowther hired Francis Ogilvy as a copywriter. Ogilvy eventually became the first non-family member to chair the agency. When the agency launched the Aga cooker, a Swedish cook stove, Francis composed letters in Greek to appeal to British public schools, the appliance's best sales leads. Francis also helped his younger brother, David Ogilvy, secure a position as an Aga salesman. The younger Ogilvy was so successful at selling the cooker, he wrote a sales manual for the company in 1935 called "The Theory and Practice of Selling the Aga Cooker". It was later called "probably the best sales manual ever written" by Fortune magazine.
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