WZTF
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| City | Scranton, South Carolina |
|---|---|
| Broadcast area | Florence, South Carolina |
| Branding | The Flo 102.9 |
| Slogan | Flo-Town's R&B Station |
| Frequency | 102.9 MHz |
| Translator(s) | 95.1 W236BS (Florence) |
| Format | Urban Adult Contemporary |
| Audience share | 3.8, #10 (Fa'07, R&R) |
| ERP | 2,900 watts |
| HAAT | 142 meters |
| Class | A |
| Facility ID | 3115 |
| Transmitter coordinates | 34°0′39.00″N 79°45′24.00″W / 34.0108333°N 79.7566667°W |
| Former callsigns | WJZX (1991-1991) WSQN (1991-2003) WURV (2003-2005) WWRK (2005-2006) WWRK-FM (2006-2006) |
| Owner |
iHeartMedia, Inc. (AMFM Radio Licenses, L.L.C.) |
| Sister stations | WDAR-FM, WDSC, WEGX, WJMX, WJMX-FM, WRZE, WWRK |
| Website | theflo1029.com |
WZTF (102.9 FM) is a radio station broadcasting an Urban Adult Contemporary format. Licensed to Scranton, South Carolina, USA, the station serves the Florence, South Carolina area. The station is currently owned by iHeartMedia, Inc., through licensee AMFM Radio Licenses, L.L.C.
WSQN was adult contemporary before becoming a soft AC station called "light and easy Sunny 102.9" airing a syndicated format from Broadcast Programming called AC45+. Its later formats included oldies and, under Root Communications, "Old school" R & B oldies. As WURV ("The River") it was classic rock, and it was modern rock "Rock 102.9" and then classic hits "102.9 the Point" using the letters WWRK.
In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence-based Atlantic Broadcasting, including WSQN. Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WZTF, to Clear Channel Communications (now iHeartMedia) for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media. The transaction was consummated on September 9, 2014.
In addition to the main station, WZTF has an additional translator to widen its broadcast area.
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