WJMX-FM
| City | Cheraw, South Carolina |
|---|---|
| Broadcast area | Florence, South Carolina and the Pee Dee Region |
| Branding | 103X |
| Slogan | All The Hits |
| Frequency | 103.3 MHz |
| First air date | July 17, 1979 |
| Format | Top 40 (CHR) |
| ERP | 50,000 watts |
| HAAT | 150 meters |
| Class | C2 |
| Facility ID | 3114 |
| Callsign meaning | WJM"X" (The X is used in the station's branding) |
| Former callsigns | WPDZ (1979-1988) |
| Owner |
iHeartMedia, Inc. (AMFM Radio Licenses, L.L.C.) |
| Sister stations | WDAR-FM, WDSC, WEGX, WJMX-AM, WRZE, WWRK, WZTF |
| Webcast | Listen Live |
| Website | 103xonline.com |
WJMX-FM, also known as "103X", is a Top 40 (CHR) station located in the Florence, South Carolina, radio market. The station is licensed by the Federal Communications Commission (FCC) to the town of Cheraw, South Carolina, and broadcasts on 103.3 FM with an effective radiated power (ERP) of 50 kW.
103.1 signed on July 17, 1979 as WPDZ in Cheraw as the area's first FM Top 40 (CHR) station, "Z103". Although the station broadcast with 3 kW of power at the time, Z103 quickly became the top station in the area, even passing heritage Top 40 outlet WJMX AM 970 in the ratings (WJMX would add an FM signal on 106.3 in 1985). Eventually, WPDZ got a construction permit to increase its power to 50 kW, with a frequency change to 103.3, but the station went into bankruptcy by 1987 before it could be acted upon.
In early 1988, WJMX-FM purchased WPDZ and simulcasted with its 106.3 FM signal for most of the year, while upgrading the WPDZ signal to 50 kW (at 103.3 MHz). The move from 103.1 to 103.3 was to avoid interference with the station in Surfside Beach, SC also on 103.1, then WYAK (now WSYN), allowing both stations to increase power and coverage. In November of that year, WJMX spun off its 106.3 signal to Urban Contemporary outlet, WYNN-FM, while the 103.3 frequency became "103X", the CHR format (with more classic hits in the late 1980s).
In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence-based Atlantic Broadcasting, including WJMX-FM. Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WJMX-FM, to Clear Channel Communications, now IHeartCommunications for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media. The transaction was consummated on September 9, 2014.
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