WWRK
| City | Florence, South Carolina |
|---|---|
| Branding | Swagga 97.9 |
| Slogan | Where Real Hip Hop Lives |
| Frequency | 94.1 & 105.9 FM |
| First air date | July 13, 1947 |
| Format | Mainstream urban |
| Power | 10,000 Watts (day) 3,000 Watts (night) |
| Class | B |
| Former callsigns | WJMX (1947-2013) |
| Owner |
iHeartMedia, Inc. (AMFM Radio Licenses, L.L.C.) |
| Sister stations | WDAR-FM, WDSC, WEGX, WJMX, WJMX-FM, WRZE, WZTF |
| Website | http://m.swagga941.com/main.html |
WWRK is a Mainstream urban radio station located in Florence, South Carolina, United States. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 970 AM with power of 10,000 watts during the day, non-directional and 3,000 watts at night, directional.
WWRK signed on as WJMX on July 13, 1947. This station also covered NASCAR races in the past like the 1955 Southern 500 that took place in nearby Darlington. The station featured local as well as national programming from the ABC Radio Network. By the 1980s, WJMX was Top 40 under the handle "97X" but was beaten out by new upstart WPDZ (now WJMX-FM). The format migrated to its newly acquired 106.3 FM frequency (now WYNN-FM) and the station switched to Adult Contemporary before transitioning to News/Talk.
Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.
On July 16, 2012, WJMX announced that after carrying Rush Limbaugh for over twenty years, the station would replace him with Mike Huckabee. At the time, the station manager said that the distributor wanted too much money to air the show. Limbaugh was then picked up by WFRK.
The station changed its call sign to the current WWRK on October 30, 2013, swapping calls with its sister station at 1400 AM.
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WWRK, to Clear Channel Communications (now iHeartMedia) for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media. The transaction was consummated on September 9, 2014.
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