WYEZ
| City | Murrells Inlet, South Carolina |
|---|---|
| Broadcast area | Grand Strand |
| Branding | 94.5 The Tide |
| Slogan | Today's Best & Yesterday's Favorites |
| Frequency | 94.5 MHz |
| First air date | February 1991 (as WKOA) |
| Format | Adult Contemporary |
| ERP | 12,000 watts |
| HAAT | 145 meters (476 feet) |
| Class | C3 |
| Facility ID | 34901 |
| Transmitter coordinates | 33°33′13.00″N 79°13′14.00″W / 33.5536111°N 79.2205556°W |
| Former callsigns | WJYR (08/30/2000 - 09/15/2000) WMYB (08/11/2000 - 08/30/2000) WRNN (11/06/1992 - 08/11/2000) WKOA (02/08/1991 - 11/06-1992) |
| Owner | John and Blake Byrne (Byrne Acquisition Group MB, LLC) |
| Sister stations | WEZV, WGTN-FM |
| Website | 945thetide.com |
WYEZ is an adult contemporary radio station licensed to Myrtle Beach, South Carolina and serves the Grand Strand area. The Byrne Acquisition Group outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 94.5 MHz with an effective radiated power (ERP) of 12 kW. The station uses the name "94.5 The Tide".
In February 1991, WKOA-FM (Oldies) first went on the air on 94.5. The station had been programmed as an all-Oldies station after listener questionnaires appeared in local newspapers asking readers what type of format was needed for a new radio station that was going to be coming in Feb. of 1991. The winning format was Oldies. Even though former Top-40 Outlet WSYN-FM Sunny 106.5 had just gone all-Oldies in May 1990. The new Koast 94.5 played an odd sort of Oldies, many of which were not heard on Sunny 106.5. The playlist was somewhat small. "Dancing Queen" by ABBA, "Torn Between Two Lovers", and "Tom Dooley" by The Kingston Trio were some of the Oldies played over and over again on WKOA-FM. By late 2002, Koast 94.5 was dead and WRNN-FM All Talk took over. The Tom Snyder Radio Show was one of their early shows. The format lasted for almost 8 years on 94.5 FM.
In 2000, WRNN-FM "Hot Talk 94.5", a 6,000-watt station, traded frequencies with WMYB "Star 99.5", a 25,000-Watt station, for a few weeks. WMYB soon moved to 92.1, leaving the frequency vacant.WEZV needed better coverage of the south end of the market, so a simulcast began. The simulcast ended on July 26, 2007 when WYEZ switched to a soft AC format as "Yes 94.5". On March 17, 2008 the format was tweaked to a Mainstream AC format.
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