City | North Myrtle Beach, South Carolina |
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Broadcast area | Grand Strand |
Branding | Easy 105.9 & 100.7 |
Slogan | Your Relaxation Station |
Frequency | 105.9 MHz |
First air date | August 15, 1972 |
Format | Easy Listening |
ERP | 17,000 watts |
HAAT | 110 meters |
Class | C3 |
Facility ID | 49986 |
Transmitter coordinates | 33°51′16.00″N 78°43′0.00″W / 33.8544444°N 78.7166667°W |
Former callsigns | WNMB |
Owner | John and Blake Byrne (Byrne Acquisition Group MB, LLC) |
Webcast | Listen Live |
Website | wezv.com |
WEZV (105.9 FM) is a radio station broadcasting an Easy listening format. Licensed to North Myrtle Beach, South Carolina, USA, the station serves the Myrtle Beach and Wilmington areas. The station is currently owned by Byrne Acquisition Group MB, LLC and is branded as Easy 105.9.
WNMB signed on on August 15, 1972 in North Myrtle Beach, South Carolina. For much of its history the station played an adult contemporary and oldies mix. Air-personalities in the late 1970s and early 1980s included Program Director Bill Norman, Billy Smith, Dick Biondi, Bill Campbell, Jay Charland and Calvin Hicks. Calvin Hicks and Billy Smith were DJs in 1985.
In 1997, after listening to a consultant in Cleveland, WNMB switched from adult contemporary to hot adult contemporary, with a sound more like modern rock or adult alternative than fans were used to. Bob and Sheri were also added in the morning. Vice president of operations and midday host Phil Thompson said people thought they were hearing Surf 107.5 in nearby Wilmington and ratings dropped. By 1999 WNMB returned to mainstream adult contemporary with such artists as Dan Hartman, Bill Medley, Jennifer Warnes, Kenny Loggins, Elton John, Rod Stewart, Celine Dion, Backstreet Boys, Eric Clapton and Sarah McLachlan, but not Kenny G. Alanis Morissette, Citizen King, Collective Soul, Pearl Jam, Lit, Train, and Len were out, though Bob and Sheri remained.