WLFF
| City | Georgetown, South Carolina |
|---|---|
| Broadcast area | Grand Strand |
| Branding | Nash FM 106.5 |
| Slogan | Country For Life |
| Frequency | 106.5 MHz |
| First air date | 1982 (as WAZX at 106.3) |
| Format | Country music |
| ERP | 50,000 watts |
| HAAT | 150 meters |
| Class | C2 |
| Facility ID | 63932 |
| Transmitter coordinates | 33°26′20.00″N 79°8′11.00″W / 33.4388889°N 79.1363889°W |
| Callsign meaning | WoLFF |
| Former callsigns | WSHG (?-1982) WAZX (1982-1988) WSYN (1988-2008) |
| Former frequencies | 106.3 MHz (1982-1988) |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | WDAI, WSEA, WSYN, WHSC |
| Webcast |
Listen Live Listen Live (iHeart) |
| Website | nashfm1065.com |
WLFF, known on-air as Nash FM 106.5, is a country music FM radio station in Georgetown, South Carolina. The station is owned by Cumulus Broadcasting and broadcasts with an ERP of 50 kW.
106.5 was previously WAZX, a top 40 station in Georgetown, South Carolina at 106.3. In 1988, the station increased its power to 50,000 watts and changed to the Sunny 106.5 name and WSYN call letters, with a hot adult contemporary format. During this time in 1988, the WSYN-FM Sunny 106.5 studios were moved to a small Frontage Road Studio off of U.S. Highway 17 By-Pass in Surfside Beach (next door to the offices of Clearview Cable TV that then became Jones Intercable in late 1988). The move of the studios to Surfside Beach and the name change to Sunny 106.5 generated a huge advertising campaign in the local media and a newly designed Sunny 106.5 logo.
From 1990 to April 2008, WSYN was known as "Oldies Radio Sunny 106.5 FM".
During its heyday of playing oldies radio on the coast of South Carolina, WSYN was owned by Seacoast Radio Company LLC and was South Carolina Broadcasters Association Station of The Year in 1996 and 1997.
Oldies Radio Sunny 106.5 employed an on-air reverb effect, producing a "bigger than life" sound, and served as home to many well-known local talents including Kemosabi Joe, "The Freakin' Deacon", Diane Costello, Michael Parnell, djrockinray, Sissy Hall, Robert Kessler, and Lou Krieger.
Horry County Council Chair Liz Gilland at one time hosted a Sunday morning gospel program on the station.
Syndicated weekly programs included The Charlie Byrd Beach Blast, Mike Harvey's Super Gold, American Gold with Dick Bartley, and Beatle Brunch.
Cumulus Media bought WSYN, WJXY, WJXY-FM, WXJY, WDAI, and WSEA in its first year of existence.
In 1999, Mike Lawrence took over as operations manager for Cumulus' Myrtle Beach stations and became afternoon DJ on WSYN. Cumulus market manager David Lewis said that among the changes planned was getting rid of the reverb effect and updating the playlist. Also, midday DJ Gary "Deacon" Dawson and morning host Kemosabe Joe traded shifts. Dawson was in his fifth year at WSYN, starting with the night shift and later moving to afternoons. Although WSYN considered moving away from 1950s' music, the station began "spotlighting" them.
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