WSYN
| City | Surfside Beach, South Carolina |
|---|---|
| Broadcast area | Grand Strand |
| Branding | Sunny 103.1 |
| Slogan | The Grand Strand's Greatest Hits |
| Frequency | 103.1 MHz |
| First air date | 1977 (as WYAK-FM) |
| Format | Classic Hits |
| ERP | 8,000 watts |
| HAAT | 161 meters |
| Class | C3 |
| Facility ID | 46964 |
| Transmitter coordinates | 33°47′6.00″N 78°52′44.00″W / 33.7850000°N 78.8788889°W |
| Callsign meaning | "Sunny" |
| Former callsigns | WYAK-FM (1977-2008) |
| Affiliations | John Boy and Billy |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | WDAI, WHSC, WSEA, WLFF |
| Webcast |
Listen Live Listen Live via iHeart |
| Website | sunny1031.com |
WSYN (103.1 FM, "Sunny 103.1") is a classic hits music formatted radio station licensed to Surfside Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 103.1 MHz with an ERP of 8 kW. Its current slogans are "The Grand Strand's Greatest Hits". The Station airs the "John Boy & Billy Big Show" weekdays from 6-10 A.M..
103.1 signed on as WYAK-FM "Big Yak" with a country music format in 1977. In 1985 the name changed to Y-103 under new owners who wanted a different image. An AM frequency was added at 1270. In 1985, WYAK DJs included John Dixon, Ralph Connor and Steve Mimms. WYAK became a separate station around 1990, first calling itself WXMB and playing southern gospel music. The station became WYAK again later, the first Myrtle Beach area station to air Rush Limbaugh, and broadcast the FM programming part-time. Later the AM station played R & B oldies as WCKN, using the WCIN classic oldies format, but signed off.
During the mid-90s WYAK-FM, owned by Multi-Market Radio Inc., was also heard on WVCO 94.9. On October 1, 1996, Pinnacle Broadcasting Co., owner of WYAV, announced its purchase of WYAK, WMYB, and WRNN-FM. Pinnacle intended to continue managing WVCO, though that station began separate programming in 1997.
WYAK returned to the Big Yak name in 1999 and moved Rick Roberts to mornings with Tab Allen for "Big Yak Mornings with Rick and Tab". Allen's previous partner Michale Jeffries moved to middays and program director Frankie B was afternoon host. After ten years, Allen was let go December 30, 1999, replaced by Holli Heart, formerly of WGTR. Dave Priest was program director for Pinnacle's stations. In 2000, it reverted to the K-103 name.
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