WVCO
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| City | Loris, South Carolina |
|---|---|
| Broadcast area |
Myrtle Beach, South Carolina Wilmington, North Carolina |
| Branding | 94.9 The Surf |
| Slogan | The Carolina's Beach Music & Classic Hits Station |
| Frequency | 94.9 MHz (Channel 235) |
| First air date | 1993 |
| Format | Oldies/Beach music |
| ERP | 11,000 watts |
| HAAT | 149 meters |
| Class | C3 |
| Facility ID | 57036 |
| Transmitter coordinates | 33°59′39.00″N 78°46′16.00″W / 33.9941667°N 78.7711111°W |
| Owner | Carolina Beach Music Broadcasting Corp. |
| Webcast | Listen Live |
| Website | 949thesurf.com |
WVCO (94.9 FM, "94.9 The Surf") is an American radio station in the Myrtle Beach, South Carolina, market. They play a mix of oldies/Carolina beach music/shag.
By the mid-1990s, WVCO aired the same programming as WYAK, which was country music. On October 1, 1996, Pinnacle Broadcasting Co. announced its purchase of WYAK, WMYB and WRNN-FM. Once completed, Pinnacle intended to continue the lease agreement of WVCO's former owners.
On January 1, 1997 the station played "Macarena" over 2,000 times (including several mixes) then became "WELVIS" for the weekend of Elvis Presley's 62nd birthday, then stunted with various musical styles, and finally switched to smooth jazz.
After Frank Sinatra died, WVCO played just his music the entire weekend.
On August 18 and 19, 1998, the station repeatedly played Vanessa L. Williams singing the words "pick the pieces up and start again" followed by a tape rewinding. The new beach music format began with "Summertime" by Billy Stewart. This marked the first time the music that began along the Grand Strand had a radio home."Fessa" John Hook hosted the syndicated "Top 40 Countdown", "Fish Fry Show" and "Classics Show" on the Rhythm 'N Beach Network, including WVCO, and "Ocean Drive Pavilion Show", on WVCO only. 94.9 the Surf described its music format as "Beach, Boogie and Blues". The music was categorized as rhythmic oldies but included much more variety than the typical radio station. Many songs were from the 1950s, and the station's focus was beach music, a style made popular on the South Carolina coast. Personalities included Billy Smith, Ted Bell and Ray Scott. The station aired the syndicated On the Beach radio show hosted by Charlie Brown.
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