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WWPR-FM

WWPR-FM
Power1051newyork.jpg
City New York, New York
Broadcast area New York City area
Branding Power 105.1
Slogan New York's Hip-Hop and R&B
Frequency 105.1 MHz (also on HD Radio)
First air date 1953; 64 years ago (1953)
Format FM/HD1: Mainstream Urban
HD2: Russian programming (DaNu Radio)
ERP 6,000 watts
HAAT 415 meters
Class B
Facility ID 6373
Callsign meaning World Wide Power Radio
Former callsigns WWRL-FM (1953-1957)
WRFM (1957-1986)
WNSR (1986-1992 and 1997-1998)
WMXV (1992-1996)
WDBZ (1996-1997)
WBIX (1998-1999)
WTJM (1999-2002)
Owner iHeartMedia
(AMFM Radio Licenses, L.L.C.)
Sister stations WAXQ, WHTZ, WKTU, WLTW, WOR
Webcast Listen Live (via iHeartRadio)
Website power1051fm.com

WWPR-FM (105.1 MHz), better known by its branding slogan Power 105.1, is a mainstream urban radio station located in New York City. WWPR-FM is owned by iHeartMedia and broadcasts from studios in the AT&T Building in the Tribeca district of Manhattan; its transmitter is atop the Empire State Building. The station is the flagship station of the nationally syndicated morning show The Breakfast Club.

The first station to sign on to this frequency was WWRL-FM in 1953. It became WRFM in 1957, breaking away from simulcasting its AM sister station with a diversified and classical music format. Bonneville International, the broadcast arm of The Church of Jesus Christ of Latter-day Saints, purchased WRFM in 1967.

In 1968, WRFM, billing itself "Stereo 105", adopted a beautiful music format. The format was mostly instrumental with about one vocal every 15 minutes. Their music featured the works of such artists as Mantovani, Henry Mancini, John Fox, Percy Faith, Hollyridge Strings, Leroy Anderson, Frank Mills and Richard Clayderman. Mixed in were vocals by such artists as Frank Sinatra, Johnny Mathis, Peggy Lee, Lettermen, Nat King Cole, Barbra Streisand, and others. Ratings for the station were high, and a couple times they hit number one overall. A pair of rival stations, the simulcast of then-co-owned WPAT-AM-FM, tended to do slightly better in the ratings, but both outlets held their own. In the course of the 1970s, WRFM began mixing in slightly more contemporary artists for vocals such as Carpenters, Barry Manilow, Kenny Rogers, and others. In 1984, the station increased vocals slightly to 6 per hour and cut back the Frank Sinatra type songs and began playing a couple soft songs by Hot AC artists such as Billy Joel, Michael jackson, Chicago, Elton John, as well as softer songs by oldies artists like Beatles and even Dave Clark Five's Because.


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