WLTW
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| Broadcast area | New York City area |
|---|---|
| Branding | 106.7 Lite FM |
| Slogan | New York's Best Variety (General) New York's Christmas Station (Nov. - Dec.) |
| Format | FM/HD1: Commercial; Mainstream AC Christmas music (Nov. - Dec.) HD2: iHeart 80s Channel |
| ERP | 6,000 watts |
| HAAT | 415 meters |
| Class | B |
| Facility ID | 56571 |
| Callsign meaning | W LiTe FM NeW York |
| Former callsigns | WRVR (1961–1980) WKHK (1980–1984) |
| Owner |
iHeartMedia (AMFM Radio Licenses, L.L.C.) |
| Sister stations | WAXQ, WHTZ, WKTU, WOR, WWPR-FM |
| Webcast | FM/HD1: Listen Live (via iHeartRadio) HD2: Listen Live (via iHeartRadio) |
| Website | www |
WLTW (106.7 FM, "106.7 Lite FM") is a radio station with a Mainstream AC format in New York City. WLTW is owned by iHeartMedia and broadcasts from studios in the AT&T Building in the Tribeca district of Manhattan; its transmitter is atop the Empire State Building.
The station is often No. 1 or close to it in Arbitron ratings for New York City. From 2002 to 2004, the station generated more revenue than any other radio station in the New York market. One reason for its success, in a city that heavily identifies with rap, hip hop, and dance music (formats whose stations make up many of the other top rated FM stations in New York), is that its playlist variety (where just about any popular song from the 1980s to today that is not rap/hip hop, hard rock, or non-crossover country is played) has attracted an unusually broad demographic range of listeners. Some radio industry analysts have likened the station's format to "a Jack FM with reporters giving weather/traffic news and financial reports."
The station first went on the air in 1961 as WRVR, a religious station owned by Riverside Church that also played some jazz. A remnant of this period is a 5 A.M. Sunday morning sermon from the church that airs on the station. As time went on, WRVR was a full-time jazz station with a strong following, but low ratings.
In 1976 WRVR was purchased by Sonderling Broadcasting, owner of WWRL, with the hope that it could move to an urban format and compete against WBLS, which had cut into WWRL's ratings. However, community opposition prevented the format change and WRVR remained a jazz station under Sonderling ownership. At that time it developed the precursor to what would later become known as the "smooth jazz" format.
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