WWMB
 
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Florence/Myrtle Beach, South Carolina- Lumberton, North Carolina United States |
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| City | Florence |
| Branding | WWMB CW 21 (general) ABC 15 News on CW 21 (newscasts) |
| Slogan | TV Now |
| Channels | Digital: 21 (UHF/PSIP) |
| Subchannels | 21.1 The CW 21.2 The CW Plus 21.3 ASN Channel |
| Affiliations | The CW |
| Owner |
Howard Stirk Holdings (HSH Myrtle Beach (WWMB) Licensee, LLC) |
| Operator | Sinclair Broadcast Group |
| First air date | September 21, 1994 |
| Call letters' meaning | We're Myrtle Beach |
| Sister station(s) | WPDE-TV, WACH |
| Former channel number(s) | 21 (UHF analog, 1994–2009) 20 (UHF digital, 2006–2009) |
| Former affiliations |
Independent (1994–1995) UPN (1995–2006) |
| Transmitter power | 400 kW |
| Height | 581 m |
| Class | DT |
| Facility ID | 3133 |
| Transmitter coordinates | 34°22′2″N 79°19′49″W / 34.36722°N 79.33028°W |
WWMB is CW-affiliated television station for South Carolina's Pee Dee and Grand Strand regions that is licensed to Florence. It broadcasts a 720p high definition digital signal on UHF channel 21 from a transmitter on Pee Dee Church Road in Floydale. Owned by Howard Stirk Holdings, WWMB is operated through a shared services agreement (SSA) by the Sinclair Broadcast Group. This makes it a sister station to ABC affiliate WPDE-TV and the two outlets share studios together on University Boulevard/SC 544 in Conway. There is currently no website for WWMB.
WWMB went on the air September 21, 1994 as an independent station. It was owned by Atlantic Media Group, but operated by Diversified Communications, then-owner of WPDE, under an LMA. It joined UPN as a charter affiliate on January 16, 1995. By 1999, WWMB was airing Access Hollywood starring Myrtle Beach native Nancy O'Dell.Barrington Broadcasting bought WPDE in 2006. At the same time, Atlantic Media Group sold WWMB to SagamoreHill Broadcasting, which continued the LMA with WPDE.
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