WACH
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Columbia, South Carolina United States |
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| Branding | WACH Fox 57 (general) WACH Fox News (newscasts) (spoken as "Watch Fox") |
| Slogan | Start Local. Stay Local. |
| Channels |
Digital: 48 (UHF) Virtual: 57 () |
| Subchannels | (see article) |
| Affiliations | Fox |
| Owner |
Sinclair Broadcast Group (WACH Licensee, LLC) |
| First air date | November 25, 1985 |
| Call letters' meaning | "watch" minus the "t" |
| Former callsigns | WCCT-TV (1985–1988) |
| Former channel number(s) | 57 (UHF analog, 1985–2009) |
| Former affiliations | Independent (1985–1988) |
| Transmitter power | 520 kW |
| Height | 464 m |
| Facility ID | 19199 |
| Transmitter coordinates | 34°6′58″N 80°45′51″W / 34.11611°N 80.76417°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | wach.com |
WACH, virtual channel 57 (UHF digital channel 48), is a Fox-affiliated television station located in Columbia, South Carolina, United States. The station is owned by the Sinclair Broadcast Group. WACH maintains studio facilities located on Pickens Street in downtown Columbia, and its transmitter is located on Rush Road (southeast of I-20) in rural southwestern Kershaw County. On cable, the station is available on Charter Spectrum channel 6 and in high definition on digital channel 1206.
After several false starts dating back to 1980, the station first signed on the air on September 1, 1981 as WCCT-TV; founded by Carolina Christian Broadcasting, which also owned WGGS-TV in Greenville, it was the first independent station in Columbia as well as the first commercial television station to sign-on in the market since WIS (channel 10) signed on in September 1953. The station's original studios were located on Sunset Boulevard (US 378) in West Columbia. Initially, it ran religious programming for most of the broadcast day, such as The 700 Club and The PTL Club, and televangelist programs from Richard Roberts and Jimmy Swaggart. It also ran WGGS's locally produced Christian program, Niteline; WCCT eventually began producing its own local version of the show. The rest of the day was taken up by secular syndicated programming, including cartoons, classic sitcoms, westerns, and hunting and sports programs. However, its programming policy was very conservative so as not to offend the sensibilities of its mostly fundamentalist and Pentecostal viewership. Notably, it refused to run any programming that contained any profanity, violence or sexual content.
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