WPDE
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Florence/Myrtle Beach, South Carolina/ Lumberton, North Carolina United States |
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| Branding | ABC 15 (general) ABC 15 News (newscasts) |
| Slogan | Your News |
| Channels |
Digital: 16 (UHF) Virtual: 15 () |
| Subchannels | 15.1 ABC 15.2 local weather 15.3 Comet TV |
| Owner |
Sinclair Broadcast Group (WPDE Licensee, LLC) |
| First air date | November 22, 1980 |
| Call letters' meaning | We're in the Big and Little Pee DEe Rivers |
| Sister station(s) | WWMB |
| Former channel number(s) | 15 (UHF analog, 1980–2009) |
| Transmitter power | 421 kW |
| Height | 600 m |
| Facility ID | 17012 |
| Transmitter coordinates | 34°21′53″N 79°19′49″W / 34.36472°N 79.33028°W |
| Website | wpde |
WPDE-TV is the ABC-affiliated television station for South Carolina's Pee Dee and Grand Strand areas licensed to Florence. It broadcasts a high definition digital signal on UHF channel 16 (virtual channel 15.1 via PSIP) from a transmitter on Pee Dee Church Road in Dillon (across from CBS affiliate WBTW's tower).
Owned by Sinclair Broadcast Group, WPDE operates CW/CW Plus affiliate WWMB (owned by Howard Stirk Holdings) through a local marketing agreement (LMA). The two outlets share studios on University Boulevard (SC 544) in Conway.
The station is carried on cable channel 9 in most parts of the market.
The station signed-on November 22, 1980 with an analog signal on UHF channel 15. It was the area's second commercial outlet after CBS affiliate WBTW. It has always been an ABC station. Before WPDE's arrival, ABC was relegated to secondary status on WBTW. Viewers in the Grand Strand could get the full ABC schedule via WWAY in Wilmington. The call letters stand for the Big and Little Pee DEe Rivers. Unofficially, the calls also represent the station's commitment to viewers: "We're People Dedicated to Excellence."
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Wikipedia