WOXY (FM)
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| City | Mason, Ohio |
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| Broadcast area | Cincinnati, Ohio |
| Branding | La Mega 97.7 |
| Slogan | Más Música, Sólo Éxcitos! |
| Frequency | 97.7 MHz |
| First air date | December 24, 1959 |
| Format | Spanish variety |
| ERP | 2,700 watts |
| HAAT | 151.5 meters |
| Class | A |
| Facility ID | 3653 |
| Callsign meaning | WOXY (for Oxford, the former city of license) |
| Owner | TSJ Radio, LLC |
| Sister stations | WVKO-FM, WLFM-LP |
| Website | lamega977.com |
WOXY (97.7 FM) is a radio station licensed to Mason, Ohio as part of the Cincinnati market. Nicknamed La Mega 97.7, the station broadcasts a Spanish variety music format, playing a mix of Spanish pop and rock, regional Mexican, and tropical Latin music. La Mega is the first and, at present, only FM radio station in the Cincinnati market broadcasting primarily in Spanish.
Originally located in Oxford, Ohio, the station began broadcasting in 1959 as WOXR before changing its call sign to WOXY in 1978. The station became widely known, as 97X, for its successful modern rock format from 1983 to 2004.
Based in Oxford, Ohio, WOXR broadcast a top 40 format at 97.7 FM, largely targeted at Miami University students. WOXR also played listener requests. During the 1970s, WOXR featured a blend of top 40 and progressive rock during the day, an hour-long oldies show at 5:00 PM, with the evening music again a top-40/album rock mix that became more and more album-oriented as the night got later.
WOXR was known for playing uncensored versions of songs such as Steppenwolf's recording of "The Pusher" and Country Joe and the Fish's recording of the "I-Feel-Like-I'm-Fixin'-to-Die Rag." Late at night the station played uncut versions of long songs such as Neil Young's "Cowgirl in the Sand" and "Down by the River" and Traffic's "John Barleycorn Must Die."
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