WJYI
| City | Milwaukee, Wisconsin |
|---|---|
| Branding | Joy 1340 AM/98.7 FM |
| Slogan | Today's Christian Word |
| Frequency | 1340 kHz WJMR-HD2 102.9 WHQG-HD2 MHz (HD Radio) |
| Translator(s) | 98.7 W254CU (Milwaukee) |
| Repeater(s) | WHQG-HD2 |
| First air date | October 14, 1935 (1340 AM frequency); 1955 (as WRIT) |
| Format | Contemporary Christian, Christian preaching |
| Power | 1,000 watts |
| Class | C |
| Facility ID | 36371 |
| Callsign meaning | JoY I |
| Former callsigns | WEMP (1935-1955) WRIT(1955-1978) WBCS (1978-1980) WMKE (1980-1984) WBCS (1984-1987) WLZR (1987-1997) |
| Affiliations | Today's Christian Music |
| Owner | Saga Communications (Lakefront Communications, LLC) |
| Sister stations | WHQG, WKLH, WJMR, WNRG-FM |
| Webcast | Listen Live |
| Website | joy1340.com |
WJYI (Joy 1340 AM) is a radio station in Milwaukee, Wisconsin, United States. It runs a Christian format with Contemporary Christian music from Salem Radio Network's Today's Christian Music network. It also features brokered teaching and preaching programs from both local churches and national ministries. It also airs brokered ethnic programming (mostly German) and Polka music on Saturdays. It is known on-air as "Joy 1340/98.7". Under ownership of Saga Communications, its studios (which are shared with the other four sister stations) and transmitter are located in Milwaukee's West Side.
The station signed on the air as WEMP in 1935. In June 1943, WEMP became the first in Milwaukee to broadcast a 24-hour schedule. They also carried various ethnic programs and sports broadcasts, including Marquette University basketball and the Milwaukee Brewers. WEMP was also an affiliate of the NBC Blue Network, which later became the ABC Radio Network, until 1948.
In 1955, when WEMP moved to 1250 AM, the new owners of 1340 kHz changed the call sign to WRIT, and launched a Top 40 format. The call letters stood for We'Re IT. Future television talk show host Tom Snyder got his start at the station as a news reporter in the 1950s.
WRIT switched to all-news on September 29, 1975, with NBC's News and Information Service (NIS). The all-news format was unsuccessful, and the station dropped the WRIT call sign in 1978, picking up the WBCS (Wisconsin's Best Country Station) call letters from their country-formatted FM sister station, which they began simulcasting. The WRIT call sign was resurrected on New Year's Day 2000, by oldies-formatted WZTR as a tribute to the former Top 40 format of the old WRIT.
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