WRIT-FM
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| City | Milwaukee, Wisconsin |
|---|---|
| Broadcast area | Milwaukee, Wisconsin |
| Branding | 95.7 BIG FM |
| Slogan | Milwaukee's Greatest Hits Milwaukee's Christmas Station (Nov.-Dec.) |
| Frequency | 95.7 MHz (also on HD Radio) 95.7-2 for 50s-60s Oldies "Real Oldies" |
| First air date | May 10, 1961 (as WMIL) |
| Format |
Classic hits Christmas music (Nov.-Dec.) |
| ERP | 34,000 watts |
| HAAT | 186 meters |
| Class | B |
| Facility ID | 60233 |
| Former callsigns | WMIL-FM (1961-1971) WMVM (1971-1972) WZUU-FM (1972-1986) WBGK (1986-1987) WZTR (1987-2000) |
| Owner |
iHeartMedia (Clear Channel Broadcasting Licenses, Inc.) |
| Sister stations | WISN, WKKV, WMIL, WOKY, WRNW |
| Webcast |
Listen Live Listen Live (HD2) |
| Website | 957bigfm.iheart.com |
WRIT-FM (95.7 FM) is a radio station in Milwaukee, Wisconsin, owned by iHeartMedia, and branded as "BIG FM". The station carries a mix of traditional oldies featuring music from the 1960s-1970s, along with many tracks from the 1980s. Its studios are located in the Milwaukee suburb of Greenfield and the transmitter site is located along Capitol Drive on Milwaukee's North Side.
The oldies format has been on 95.7 since the late 1980s, originally known as WZTR. The WRIT call sign previously belonged to an iconic Milwaukee Top 40 station that aired on 1340 AM from 1955 through the 1970s. The WRIT call letters were brought to the station at midnight on January 1, 2000, to ring in the new millennium.
The 95.7 frequency signed on May 10, 1961 with the WMIL-FM call sign. The station aired a country music/polka format, simulcasting full-time with their AM sister station. Following the purchase of both stations by Malrite Broadcasting, on May 12, 1968, the ethnic and polka music programming aired on the AM station shifted to WMIL-FM, allowing the AM station to continue with the country format full-time.
The FM station became WMVM in 1971, airing a beautiful music format. On June 1, 1972, consultant Mike Joseph switched WMVM and its AM sister station to a Top 40/CHR format, under the new call letters WZUU AM & FM. Ironically, one of its chief rivals at the time was the original WRIT, as well as WOKY. WZUU's all-currents, no-oldies "Super Hits" format, which featured a tight playlist of 30 current songs, was a forerunner of Joseph's later Hot Hits stations of the late 1970s and early 1980s. In 1984, the station rebranded as Z95, largely imitating sister station Z100 in New York.
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