WKLH
| City | Milwaukee, Wisconsin |
|---|---|
| Broadcast area | Milwaukee, Wisconsin |
| Branding | Hometown Rock 96.5 |
| Slogan | Milwaukee's Classic Rock |
| Frequency | 96.5 MHz (also on HD Radio) |
| First air date | June 26, 1956 (as WFMR) |
| Format | Classic rock |
| ERP | 20,000 watts |
| HAAT | 247 meters |
| Class | B |
| Facility ID | 36370 |
| Callsign meaning | MilWaukee's KLassic Hits (previous format) |
| Former callsigns | WFMR (1956-1983) WMGF (1983-1986) |
| Owner | Saga Communications |
| Sister stations | WHQG, WJMR-FM, WJYI, WNRG-FM |
| Webcast | Listen Live |
| Website | Hometown Rock 96.5 |
WKLH (96.5 FM) is a classic rock-formatted radio station in Milwaukee, Wisconsin. The station is owned by Saga Communications. Its studios (which are shared with the other four sister stations) are located on Milwaukee's West Side and the transmitter is the MPTV tower in Shorewood.
The station received its Federal Communications Commission (FCC) license on November 30, 1955. They signed on the air as WFMR on June 26, 1956 with a classical music format from the Bayshore Shopping Center, in Glendale, Wisconsin, with an effective radiated power (ERP) of 24.5 kilowatts and an antenna height of 35 feet above average terrain (HAAT). They began broadcasting in stereo in 1962. In June 1969, it boosted its power to 40 kW, becoming the most powerful FM station in Milwaukee at that time. They got another power upgrade in July 1974, this time to 50 kW.
In January 1983, the station's owners switched the format to adult contemporary, picking up the call sign WMGF and named the station Magic 96.5. Three months later, on April 27, 1983, the owner of (WXJY) picked up the WFMR call sign, its classical music format, and several of its air talents.
WMGF carried on for three years until flipping formats to classic hits as WKLH on January 27, 1986. WKLH was an immediate success, almost tripling its ratings and landing in the top five stations in the market in its first ratings book. It tweaked to classic rock in early 2005. WKLH has long been a ratings success in the Milwaukee area, and has also won many awards, including Radio & Records "Classic Rock Station of the Year" in 2001. On April 23, 2015, WKLH rebranded as "Hometown Rock 96.5."
Ironically, WKLH's sister stations are the two other frequencies associated with WFMR: 98.3 and 106.9.
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Wikipedia