WEOK
| City | Poughkeepsie, New York |
|---|---|
| Broadcast area | Poughkeepsie, New York |
| Branding | Juan AM |
| Frequency | 1390 kHz |
| Translator(s) | 95.7 W239AC (Middletown) 95.7 W239BL (Poughkeepsie) |
| Repeater(s) | 101.5-3 WPDH-HD3 |
| First air date | 1949 |
| Format | Spanish Adult Hits |
| Power | 5,000 watts day 106 watts night |
| Class | D |
| Facility ID | 71513 |
| Transmitter coordinates | 41°43′14″N 73°54′29″W / 41.72056°N 73.90806°WCoordinates: 41°43′14″N 73°54′29″W / 41.72056°N 73.90806°W |
| Owner |
Townsquare Media (Townsquare Media Poughkeepsie Licenses, LLC) |
| Sister stations | WALL, WCZX, WKNY, WKXP, WPDA, WPDH, WRRV, WZAD |
WEOK is a radio station licensed to Poughkeepsie, New York and serving the Mid-Hudson Valley. The station is owned by Townsquare Media broadcasts on 1390 kHz at 5 kilowatts daytime and 106 watts nighttime from a two-tower directional antenna array adjacent to the Townsquare cluster complex on Pendell Road in the Town of Poughkeepsie.
WEOK, and simulcast partner 1340 WALL in Middletown, New York, changed format to the True Oldies Channel in February 2010, after broadcasting Radio Disney since March 2005. The two stations have been simulcasting programming since September 1999 going through three prior formats.
WEOK signed on in 1949 as a daytimer and the second station licensed to Poughkeepsie after WKIP. The station chose the WEOK calls given that their original choice, WPOK (for POughKeepsie) was unavailable and the WEOK calls sounded familiar. In the 1950s and 1960s WEOK was a full-service Middle of the Road radio station. Programming included news blocks in the morning and noon time house. Late mornings were reserved for The Hyde Park Show, The Rhinebeck Show and Pleasant Valley Shows. Radio station personalities would broadcast live from area shopping centers. In the 1960s WEOK added its Talkback show after the noon news. The mainstay telephone talk show was hosted by Raphael Mark and later by Larry Hughes.
In the late 1960s, in response to Top 40 WHVW, the station would feature rock & roll tunes in Ralph Aregale;'s afternoon show. In 1962 added an FM signal at 101.5 MHz (now WPDH). It simulcast WEOK during the day and had a series of block programing at night ranging from classical, jazz, show tunes and folk music hosted by Raphael. The station began to lean toward soft rock and was more an adult contemporary station by 1970.
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