WRRV
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| City | Middletown, New York |
|---|---|
| Broadcast area | Newburgh-Middletown, New York |
| Branding | 92.7/96.9 WRRV |
| Slogan | The Hudson Valley's Alternative |
| Frequency | 92.7 MHz |
| First air date | 1966 |
| Format | Alternative Rock |
| ERP | 6,000 watts |
| HAAT | 82 meters |
| Class | A |
| Facility ID | 3136 |
| Callsign meaning | W Rock ReVolution (old slogan) |
| Former callsigns | WALL-FM (1966-79) WKGL (1979-88) WKOJ (1988-95) |
| Owner |
Townsquare Media (Townsquare Media Poughkeepsie Licenses, LLC) |
| Sister stations | WALL, WCZX, WEOK, WKNY, WKXP, WPDA, WPDH, WZAD |
| Webcast | Listen Live |
| Website | wrrv.com |
WRRV is an alternative rock radio station licensed to Middletown, New York and serving the mid Hudson Valley and Catskills of New York state plus nearby areas in New Jersey and Pennsylvania. The station is owned by Townsquare Media and broadcasts at 6 kilowatts ERP from a tower on the northwest edge of Middletown.
WRRV's programming is a simulcast on 96.9 WRRB Arlington, New York which serves the Mid-Hudson Valley and vicinity. Though on paper WRRV is seen as the primary station, in reality it is a two-frequency station. To an extent, WRRB is the dominant frequency based on total audience and sales (and the fact that, since 2000, the station has been run out of the longtime studios of sister WPDH on Pendell Road in Poughkeepsie).
92.7 signed on the air in 1966 as WALL-FM, sister to WALL and originally ran easy listening, then simulcast the popular top 40 format of the AM side. WALL top 40 alumni include Howard Hoffman (now behind the scenes at KABC, most notable as WABC's last music jock), Dave Charity, Larry Berger (both future of WPLJ), and future game show announcer Randy West in his first on-air job and Jimmy Howes
Around 1979, the WALL stations were sold to a group headed by New York City disc jockey Bruce Morrow ("Cousin Brucie"). The Middletown, NY Armory became “One Broadcast Plaza,” where Robert F.X. Sillerman and Morrow headquartered the Sillerman-Morrow Group, which purchased, operated and then sold radio and television stations around the country at a handsome profit. With Morrow making the programming decisions, 92.7 changed format to an adult contemporary/oldies hybrid as WKGL "92 Karat Gold". When the Morrow-led group left radio ownership in 1985 and sold WALL/WKGL to Bell Broadcasting, "92 Karat Gold" was replaced by "92rock7", a Top 40/Rock hybrid which leaned heavily on new rock and energetic air personalities around the clock. "92rock7" was well ahead of a late 1980s "Rock 40" radio industry trend and developed a cult following. Regardless of this following, Bell Broadcasting fell into financial difficulties from their Sillerman-financed mortgage and sold WKGL and WALL in 1988 to Orange & Rockland Utilities, the locally based gas and electric provider for much of the station's coverage area and today a unit of Con Edison.
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Wikipedia