City | Mountain Brook, Alabama |
---|---|
Broadcast area | Birmingham–Hoover Metropolitan Area |
Branding | "104.1 The Beat" |
Slogan | "Birmingham's Hip Hop & R&B" |
Frequency | 104.1 MHz |
Repeater(s) | WMJJ 96.5-HD2 |
First air date | July 29, 2011 |
Format | Urban Contemporary |
ERP | 250 watts |
HAAT | 351.6 meters |
Class | D |
Facility ID | 20921 |
Transmitter coordinates | 33°29′4.8″N 86°48′25.2″W / 33.484667°N 86.807000°WCoordinates: 33°29′4.8″N 86°48′25.2″W / 33.484667°N 86.807000°W |
Callsign meaning | W281AB=AlaBama |
Owner | iHeartMedia, Inc. |
Webcast | Listen Live |
Website | 1041beat.com |
W281AB (104.1 The Beat) is an FM translator station licensed to Mountain Brook, Alabama. It rebroadcasts an Urban Contemporary format from the HD2 subchannel of WMJJ. The translator, which was launched on July 29, 2011, replaced the simulcast of Urban AM WJLD. The translator is owned by Richardson Broadcasting Corporation and is leased to Clear Channel Communications, the owners of WMJJ. The station has studios at Beacon Ridge Tower in Birmingham (near Red Mountain). It specializes in current-based Hip-Hop and R&B hits, catering to a 12-34 audience. In August 2013, the station became a charter affiliate of The Breakfast Club.