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WJLD

WJLD
City Fairfield, Alabama
Broadcast area Birmingham, Alabama
Branding AM 1400
Slogan "The Heartbeat of the City, Your Station for the Blues"
Frequency 1400 kHz (also on HD Radio)
First air date April 19, 1942
Format Urban Oldies and Blues
Power 1,000 watts
Class C
Facility ID 56299
Transmitter coordinates 33°28′26″N 86°53′01″W / 33.47389°N 86.88361°W / 33.47389; -86.88361
Callsign meaning W J. L. Doss (original owner of the station)
Owner Gary Richardson
(Richardson Broadcasting Corporation)
Webcast Listen Live
Website http://wjldradio.com

WJLD (1400 AM) is a radio station licensed to Fairfield, Alabama, that serves most of the Birmingham metropolitan area. The station offers talk and music programming targeted towards African-American listeners, including a mixture of locally originated talk programming and urban oldies music. The station is owned by Richardson Broadcasting Corporation, a company based in Birmingham. Richardson Broadcasting Corporation also owns WAYE 1220 AM in Birmingham, Alabama and has construction permits for low power television stations in Dothan, Montgomery and Selma Alabama. The station's studios and transmitter are located separately in Southwest Birmingham.

Originally licensed to nearby Bessemer, Alabama, WJLD began in 1942 as an affiliate of the Mutual Broadcasting System. It was the fourth station licensed to serve the Birmingham area, following WAPI, WBRC and WSGN. Programming on WJLD initially consisted of popular music, news programs and radio adventure shows such as Superman and Tom Mix. In 1943, the station began selling airtime to people who sang or played urban contemporary gospel music. Throughout the 1940s and into the early 1950s, the station broadcast, by today's standards, a wide variety of music programming, including country music and gospel music as well as rhythm and blues music.

On May 23, 1948, WJLD launched a companion FM station, WJLN-FM (104.7). The FM station originally simulcast much of the programming of the AM station, but by the late 1960s began playing album-oriented rock music at night. In the mid-1970s, the FM station assumed its current call letters, WZZK; the WJLD owners sold WZZK some years later.


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