WZZK
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| City | Birmingham, Alabama |
|---|---|
| Broadcast area | Birmingham and north-central Alabama |
| Branding | 104.7 WZZK |
| Slogan | Commercial Free Country |
| Frequency | 104.7 MHz (also on HD Radio) |
| Translator(s) | 102.1 W271BN (Birmingham, relays HD2) |
| First air date | 1948 (as WJLN) |
| Format | FM/HD1: Country HD2: Air1 |
| ERP | 97,800 watts |
| HAAT | 404 meters |
| Class | C0 |
| Facility ID | 48724 |
| Former callsigns | WJLN (1948-1973) |
| Owner | Summit Media LLC (SM-WZZK, LLC) |
| Sister stations | WAGG, WBHJ, WBHK, WBPT, WENN, WPYA |
| Webcast | Listen Live |
| Website | wzzk.com |
WZZK-FM (104.7 FM) is a country music formatted radio station licensed to Birmingham that serves northern and central Alabama. As of January 3, 2007, WZZK-FM is the flagship station of the Rick and Bubba radio network. It was the first FM station in Birmingham to switch to country music, and throughout much of the 1980s and 1990s was the top-rated radio station in Birmingham. The station is owned by Summit Media alongside six other stations, and all share studios in the Cahaba neighborhood in far southeast Birmingham. Its transmitter is located atop Red Mountain in Birmingham.
The 104.7 frequency was originally put on the air as the sister station of WJLD/1400. It signed on in 1948 as WJLN-FM and originally repeated the rhythm and blues music format of the AM station. By the end of the 1960s, WJLN began playing progressive rock music at night, while continuing the daytime simulcast of WJLD.
In 1973, the call letters of WJLN were changed to WZZK. With the new call letters, WZZK became a full-time album rock station. The station’s main competitor in this format was WERC-FM. However, the station failed to attract a significant listening audience. In 1977, WVOK-FM (K-99) made its on-air debut as an album rock station, forcing WZZK to abandon the format a year later.
In 1978, WZZK changed formats and became Birmingham's first FM country music station, challenging long-time market leader WYDE. Initially, the new WZZK was automated, with no live studio announcers. The station began adding announcers in 1980 and began to assert itself in the Birmingham market. By 1982, the success of WZZK forced WYDE to drop the country music it had had since 1963. Throughout most of the 1980s and 90s, WZZK was ranked no lower than #3 in the Birmingham Arbitron ratings, despite challenges from first WQUS, then from WBMH, later WIKX. Neither station made a significant impact; in fact, the parent company of WZZK bought WIKX in 1991 and changed its format.
In 1985, the first of two AM stations that had the WZZK call letters made its debut. Longtime Top 40 powerhouse WSGN (610) was purchased, and began a simulcast that continued until 1998. The AM station is now one of the more successful urban gospel stations in Birmingham. In 2003, the second WZZK (AM) debuted as a classic country station at 1320 AM (now WENN). The second WZZK AM changed formats in January 2006 and is of May 2017 no longer broadcasting.
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Wikipedia