City | Warrior, Alabama |
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Broadcast area | Central Alabama |
Branding | 98.7 Kiss FM |
Slogan | Tom Joyner in the Morning and Smooth R&B and Classic Soul All Day |
Frequency | 98.7 MHz |
First air date | 1991 (as WLBI) |
Format | Urban Adult Contemporary |
ERP | 39,000 watts |
HAAT | 408 meters |
Class | C1 |
Facility ID | 65227 |
Callsign meaning | BirmingHam's Kiss |
Former callsigns | WLBI (1991-1996) |
Owner | Summit Media LLC (SM-WBHK, LLC) |
Sister stations | WAGG, WBHJ, WBPT, WENN, WPYA, WZZK |
Webcast | Listen Live |
Website | 987kiss.com |
WBHK (98.7 FM, "98.7 Kiss FM") is an urban adult contemporary music formatted radio station owned by Summit Media that serves Birmingham, Alabama. It is currently ranked by the Arbitron rating system as the nation's highest rated urban adult contemporary station. 98.7 Kiss FM is licensed to Warrior and broadcasts on the 98.7 Megahertz (MHz) frequency at effective radiated power of 39 kilowatts (kW) from atop of Red Mountain. It is owned by Summit Media LLC along with six other stations, and all share studios in the Cahaba neighborhood in far southeast Birmingham.
The station has an unusually strong signal that broadcasts on a class C1 that can be heard across the majority of North and Central Alabama and even in parts of eastern Mississippi and western Georgia. WBHK is sometimes mistaken for or confused with the former New York City urban AC with the same moniker, WRKS-FM, 98.7 Kiss FM (now WEPN-FM with an ESPN sports format). The similar musical format and dial position of both stations have allowed them to share on-air liners and even TV commercials—but neither station shares the same corporate ownership. In 2005, WBHK began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity.