WMJJ
 |
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| City | Birmingham, Alabama |
|---|---|
| Broadcast area | Birmingham, Alabama |
| Branding | Magic 96.5 |
| Slogan | Birmingham's Work Station Birmingham's Christmas Station (Nov.-Dec.) |
| Frequency | 96.5 MHz (also on HD Radio) |
| Translator(s) | 96.1 W241AI (Gorgas, relays HD3) 104.1 W281AB (Mountain Brook, relays HD2) |
| First air date | June 1, 1961 (as WCRT-FM) |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) HD2: Urban Contemporary "104.1 The Beat" HD3: K-Love |
| ERP | 100,000 watts |
| HAAT | 313 meters |
| Class | C0 |
| Facility ID | 2111 |
| Callsign meaning | MJJ = Magic |
| Former callsigns | WCRT-FM (1961-1973) WQEZ (1973-1982) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | WDXB, WERC, WERC-FM, WQEN |
| Webcast |
WMJJ Webstream WMJJ-HD2 Webstream |
| Website |
magic96.com 1041beat.com (HD2) |
WMJJ (96.5 FM), "Magic 96.5") is a iHeartMedia, Inc.-owned adult contemporary radio station that broadcasts from Birmingham, Alabama. Other stations in the Birmingham market owned by iHeartMedia, Inc. include WDXB-FM (102.5), WQEN-FM (103.7), WERC-FM (105.5), and WERC (960 AM). It is consistently one of the highest rated stations in the Birmingham market. The station has studios at Beacon Ridge Tower in Birmingham (near Red Mountain) and its transmitter is on the west end of the Red Mountain range. it can be heard from as far north as Huntsville, AL, As far south as Montgomery, AL, as far west as Winona, MS & as far east as Villa Rica, GA.
This station began licensed broadcasting with 49,000 watts of effective radiated power on the 96.5 MHz frequency on June 1, 1961, as WCRT-FM. Under the joint ownership of Chapman Radio & Television Company, WCRT-FM was the sister station of WCRT (1260 AM, now known as WYDE).
In 1973, the station was sold to Magic City Broadcasting, moved to a taller antenna, increased power to an even 50,000 watts, and changed callsigns to WQEZ to reflect the station's shift to beautiful music. In the late 1970s, the station increased its broadcast power to the present 100,000 watts. Throughout the 1970s, there was very little choice in FM programming in Birmingham; most stations were either easy listening or album rock stations. 96.5 FM was the home of WQEZ "your 'Q' to E-Z listening". The format consisted of instrumental music and soft vocals.
The station was sold in 1982 to Capitol Broadcasting, a company owned primarily by radio group owner Ken Johnson. Ray Quinn, who had been Johnson's General Manager at his property in Louisville. Kentucky (WRKA) moved to Birmingham and built a new management team and changed its format to adult contemporary on December 27 of that year. Until this time there were no FM stations in the market with this format. The stations that came closest to filling this niche were WSGN-AM, WAPI-AM and Top-40 station WKXX. The new name of the station was Magic 96, and it has retained that name and format since then.
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Wikipedia