WDXB
 |
|
| City | Pelham, Alabama |
|---|---|
| Broadcast area | Birmingham, Alabama |
| Branding | 102.5 The Bull |
| Slogan | Birmingham's Better Country |
| Frequency | 102.5 MHz (also on HD Radio) |
| Translator(s) | 94.9 W235BS (Birmingham, relays HD2) |
| First air date | March 28, 1962 (as WWWB-FM) |
| Format |
Country HD2: Alternative rock "Alt 94.9" |
| ERP | 90,000 watts |
| HAAT | 313 meters |
| Class | C1 |
| Facility ID | 2114 |
| Callsign meaning | We're DiXie B (previous name, Dixie 102.5) |
| Former callsigns | WWWB-FM (1962–1986) WZBQ (1986–1994) WOWC (1994–1999) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | WERC, WERC-FM, WMJJ, WQEN |
| Webcast | Listen Live |
| Website | 1025thebull.iheart.com |
WDXB (102.5 FM, "102.5 the Bull") is a iHeartMedia, Inc.-owned country music formatted radio station licensed to Pelham, Alabama, that serves Birmingham and north-central Alabama. The station has studios at Beacon Ridge Tower in Birmingham (near Red Mountain) and its transmitter is on the west end of the Red Mountain range in Southwest Birmingham.
Syndicated programming includes After Midnite with Blair Garner hosted by Blair Garner from Premiere Radio Networks.
From its sign-on in 1962 until 1986, WWWB-FM was a small-market radio station that served only Jasper and parts of northwest Alabama playing country music. In 1986, WDBB-TV in Tuscaloosa erected a new transmission tower near the border of Jefferson County and Tuscaloosa County to enable its signal to cover the Birmingham area. At that time, WWWB began broadcasting off the new WDBB tower and dropped country music for Top 40. It was at that time that the call letters were changed to WZBQ, and the station was known on the air as "Z-102".
While Z-102 was very successful in the smaller Tuscaloosa market, it did not make a big impact in Birmingham; Birmingham had two other Top 40 stations at the time (WAPI-FM/I-95 and WKXX/Kicks 106) and Gadsden's WQEN/Q-104 covered most of the market as well. WZBQ continued with its Top 40 format throughout the rest of the 1980s and into the early 1990s. In early 1994, the format was changed to oldies, and the station was renamed Cool 102.5. In August 1994, new owners dropped the oldies format in favor of country and changed the call letters to WOWC. The station was known on the air as Wow Country 102 and began broadcasting from studios in Birmingham.
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