Volkstümliche Musik

Volkstümliche Musik (German for "folksy/traditional/popular music") is a modern popular derivation of the traditional Volksmusik genre of German-speaking countries in general and their Alpine regions in particular. Though it is often marketed as Volksmusik, it differs from traditional folk music in that it is commercially performed by celebrity singers and concentrates on newly created sentimental and cheerful feel-good compositions. Volkstümliche Musik is sometimes instrumental, but usually presented by one or especially two singers and is most popular amongst an adult audience in Germany, Austria, Switzerland, and also in South Tyrol (Italy), Alsace (France), Netherlands, Flanders (Belgium), Slovenia and Silesia (Poland).

Closely related to the German schlager genre, many titles stress a Heimat affect, being presented in regional dialects (typically Bavarian but also Upper Saxon, Low German or Rhinelandic) or colloquial language and invoke local and regional lifestyles and traditions, particularly dances. Brass and Alpine musical instruments, such as Alphorns, Zithers, acoustic guitars, violas and harmonicas are frequently featured, although most commercial productions nowadays employ drum machines and synthesizers. Yodeling is also common.

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