V (Drink)

V is an energy drink brand produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand and 42% in Australia, makes it the most popular brand of energy drink in both countries.

The drink was originally available in six different varieties and two standard size packages, which were supplemented with limited edition 300 ml aluminium bottles. V has recently become available in other sizes.

It was available in South Africa as early as 2001 and introduced into the United Kingdom in 2004 and to the Maldives in 2008. The company established Netherlands-based Frucor Brands International in 2010 and entered the market in Papua New Guinea and Spain in 2011 and South Korea in 2012.

The standard size of V drinks is a 250 ml can. Limited edition flavours can be available in 300ml aluminium bottles, 350ml glass bottles, 500ml cans, 500ml PET plastic bottles, or 710ml cans. Due to popular belief it is often a misconception that the size of the can determines a different Gurana and energy content. This is not true as all cans contain the same content in terms of energy additives, In fact the larger cans are of a weaker concentration due to a higher quantity of sugar and water.

in nz there is a 4 pack of 200mls / and a 275ml pack of blue,green,sugar free

As of May 1st there is now a 10 pack of 200mls for green and sugar free.

V Energy was the original V drink. In 2001, the company released V Energy Sugarfree, a sugar-free version which has a different flavour to the standard product. V Energy Black was released in Australia and New Zealand in 2004, featuring coffee flavouring in place of fruit. In Australia it was marketed toward students and advertised as less acidic, with twice the taurine to be gentler on the stomach. It was discontinued in July 2013 due to falling demand.

V Energy Berry, released in New Zealand in 2005 and Australia in 2007, had berry juices, flavourings and lemon juice; it was discontinued in January 2013. V Energy Lemon followed in 2008 with a yellow and gold label, but was discontinued in October 2009.

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