Triumph International
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entrance to a Triumph store
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| Private | |
| Industry | Fashion |
| Founded | 1886 |
| Founder | Johann Gottfried Spiesshofer Michael Braun |
| Headquarters | Bad Zurzach, Switzerland |
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Number of locations
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2,000 stores |
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Area served
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Worldwide |
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Key people
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Markus Spiesshofer, Partner Oliver Spiesshofer, Partner Roman Braun, Partner |
| Products | Lingerie, underwear |
| Revenue | €1.437 billion |
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Number of employees
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30,000 |
| Website | www |
Triumph International is an international underwear manufacturer founded in 1886 in Heubach, Germany. The company's headquarters has been located in Bad Zurzach, Switzerland, since 1977, and it has branches in 50 countries. In addition to the Triumph brand, the company produces and distributes the products under the brands sloggi and BeeDees. Triumph International has been an industry leader, particularly in women's and sleepwear, since the 1960s. Shares of the German subsidiary have been traded on the stock exchange until 2011.
In 1886, Johann Gottfried Spiesshofer and Michael Braun founded a factory for the production of corsets in Heubach (Baden-Wurttemberg). They first employed six people on the same number of sewing machines. That number rose to 150 people in 1890, and in 1894 their first exports were sent abroad, to England. It was only in 1902 that Spieshofer and Braun registered the Triumph brand, which was reminiscent of the Parisian Arc de Triomphe, to which International was later added. After the economic boom in the 1920s, demand for the classic corset declined, which is why the company began parallel production of brassieres. In the 1930s, Triumph International also began producing corselets.
In 1933, the first foreign branch was set up in Bad Zurzach (Switzerland). With the division of Germany in 1949, the Triumph International brand continued in the German Democratic Republic, but business activities there came to a virtual standstill. However, the internationalization of the company continued in the following period and beginning in the 1950s, offices were opened in Belgium, Great Britain, Sweden, Norway and Austria. Triumph International further expanded in 1960 by establishing its Asia-Pacific region headquarters in Hong Kong, and opening its first Japanese branch in 1963. At the time, observers already described it as a "cunning web" of companies, some of which were registered in the tax havens of Liechtenstein and Bermuda. In the late 1960s, Triumph International's market share for corsetry in Germany was about 50 percent.
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Wikipedia