Tic Tacs
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| Product type | Breath mints |
|---|---|
| Owner | Ferrero SpA |
| Country | Italy |
| Introduced | 1969 |
| Markets | 100+ countries |
| Website | www |
Tic Tac (officially styled as "tic tac") is a brand of small, hard mints, consisting of 94.5% sugar, manufactured by the Italian confectioner Ferrero, and are available in a variety of flavours in over 100 countries.
Tic Tacs were first produced in 1969. They are usually sold in small transparent plastic boxes with a flip-action living hinge lid. Originally, Tic Tacs were dyed specific colours for different flavours, although in many countries the transparent plastic boxes are coloured and the actual Tic Tacs are white.
Tic Tacs were first introduced by Ferrero in 1969, under the name "Refreshing Mints". In 1970, the name was changed to Tic Tacs, after the distinctive sound of the mints rattling in their container. Besides the original "Orange" and Fresh Mint flavors, several new varieties were added, including aniseed, cinnamon (or "Winter Warmer"), an orange and lime mix (in 1976), spearmint, peppermint, Powermint, sour apple, mandarin, tangerine, berry, fresh orange, strawberry, wintergreen, pink grapefruit, orange and lime together (in 1978), cherry, passion fruit (in 2007), pomegranate (in 2010), mango, lime, and popcorn (2014). The grape flavour was eliminated in 1976 because of health concerns about the red dye amaranth (FD&C Red #2), a suspected carcinogen. Orange Tic Tacs were sold without the Grape.
Other offerings have included holiday gift packs for Christmas, Easter, St Patricks Day, and Valentine's Day.
Since 1980, the Tic Tac slogan has been "The 1½ Calorie Breath Mint".
During the 1990s, "double packs" were introduced, featuring a regular Tic Tac container with two flavours inside. Available combinations included Tangerine and Lime, Orange and Grape, and Berry and Cherry.
In the UK, France, Ireland, Italy and Australia Tic Tacs are noted as being less than two calories with the slogan "Two hours of Tic Tac freshness in less than two calories". In Canada, New Zealand and Australia, and used once in the United States, the Tic Tac slogan is "it's not just a mint, it's a tic tac". In India, the Tic Tac slogan is "Refreshment to be shared".
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Wikipedia