Taobao
Taobao Marketplace logo
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Type of site
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C2C and E-commerce |
|---|---|
| Available in | Chinese |
| Owner | Alibaba Group |
| Website | taobao.com |
| Alexa rank |
 13 (Global, February 2017[update])
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| Commercial | Yes |
| Launched | May 2003 |
| Current status | active |
| Written in | PHP |
Taobao (simplified Chinese: 淘宝网; traditional Chinese: 淘寶網; pinyin: Táobǎo Wǎng; literally: "searching for treasure network") is a Chinese online shopping website similar to eBay, Amazon and Rakuten that is operated in Hangzhou, Zhejiang by Alibaba Group.
Founded by Alibaba Group on May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and also abroad. At the end of 2010, the number of registered members on Taobao had reached over 370 million, around 80% of the Chinese online shopping market.
With around 760 million product listings as of March 2013, Taobao Marketplace is one of the world’s top 10 most visited websites according to Alexa. For the fiscal year ending on March 31, 2013, the combined gross merchandise volume (GMV) of Taobao Marketplace and Tmall.com exceeded 1 trillion yuan, more than that of eBay and Amazon combined. The Economist calls it "the country's biggest online marketplace".
Sellers are able to post goods for sale either through a fixed price or auction. Auctions make up a small percentage of transactions. The majority of the products are new merchandise sold at fixed prices. Buyers can assess seller backgrounds by information available on the site, including ratings, comments and complaints.
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