City | Kuala Lumpur |
---|---|
Broadcast area | West Malaysia and Singapore |
Slogan | Aahaa... Sirantha Isai! (Aahaa... the best music!) |
Frequency | Varies depending on its region |
First air date | 1 January 2005 |
Format | Contemporary hit radio |
Language(s) | Tamil |
Owner | Astro Holdings Sdn Bhd, under Astro Radio |
Sister stations | Hitz FM, Mix FM, LiteFM, My FM, Melody FM, Era FM, Sinar FM and THR Gegar |
Webcast | THR Raaga eAAC+ |
Website | raaga |
THR Raaga is a Malaysian Tamil-language radio station operated by Astro Radio. It broadcasts 13 hours a day, 7 days a week. In 2015, as according to Nielsen RAM Survey Wave #1, THR Raaga maintained its position as Malaysia's leading Tamil-language station with over two million listeners. It also emerged as South East Asia's No.1 Tamil radio station by beating Minnal FM and Singapore based Oli 96.8FM.
The station is well known for its breakfast show, Kalakkal Kaalai, which began broadcasting on 1 August 2006. The Hindi Power is also carried on the station since early 2010, which was previously broadcast on THR Gegar.
The radio station began broadcasting on 9 September 1994, after having started test transmission nine days before (31 August). It was known as TIME Highway Radio until 2005 and includes segments in Malay (Gegar), English and for a short period, in Mandarin (Mun Toh Tak), with Tamil-language segment (Raaga) being introduced later, as well as Hindi Power, a segment that focused mainly on Bollywood music. By March 2002, Tamil programs on THR accounts for 40 percent of THR's daily broadcasting time.AMP Radio Networks acquires the radio station in 2005 to relaunch a brand new radio channel to broadcast in Tamil.
Kuantan can receive THR Raaga either 99.3MHz, 101.5MHz or 99.7MHz, depends on the areas.