Astro Radio
 |
|
| Type | Broadcast radio network |
|---|---|
| Country | Malaysia |
| Availability | National |
| Owner | Astro Malaysia Holdings Bhd |
|
Launch date
|
1997 |
|
Former names
|
Airtime Management & Programming Sdn Bhd (AMP Radio Networks) |
|
Official website
|
www |
Astro Radio Sdn Bhd (formerly known as Airtime Management and Programming Sdn Bhd or AMP Radio Networks) is a Malaysian radio network company owned by Astro Malaysia Holdings Bhd that is owned by Astro Holdings Sdn Bhd.
Airtime Management & Programming Radio Network Sdn Bhd (AMP Radio Network) has revolutionised Malaysian airwaves since 1996, introducing format-specific programming; a new concept to commercial radio in Malaysia. It operates eight high-ranking terrestrial FM networks, namely ERA fm, MY FM, hitz.fm, MIX fm, LiteFM, SINAR fm, Melody FM & THR (Raaga and Gegar). AMP is South-East Asia’s furthest-reaching and most successful multi-lingual broadcaster, broadcasting in four languages and with 11.5 million Malaysians tuning in weekly.
Now into its 15th year of operation, AMP has many milestones as part of its dynamic history. In little more than a decade, AMP has chalked up many achievements as Malaysia’s pioneer for format radio, the sole provider of 19 satellite radio services (which include the nine FM services and are available to all ASTRO subscribers in Malaysia and Brunei), the pioneering South-East Asian broadcaster to utilise LIU (local insertion units) for local or regional advertisers and in utilising Dynamic RDS (Radio Data System) as a commercial tool. Internationally, AMP has also had a strong involvement in the growth of the radio industries in India, Indonesia and China.
AMP continues to be one of the most advanced radio broadcast facilities in Asia and is a constant award-winner in various categories of creativity and technology. AMP develops complimentary platforms to extend the value of radio including on-air, on-ground, on-line and mobile technologies. For businesses, this highly effective combination allows multi-platform communication directly to a particular target audience.
Both radio stations, were originally two of the five first radio stations, when it was launched in 1997. Over the one-year period, demand grew for radio content in Bahasa Malaysia and Chinese, as radio listeners who were exposed to AMP’s English brands wanted the same formats but in other major local languages. This compelled AMP to make changes to its line-up, and swapping two of its English FM brands, namely Classic Rock and TalkRadio, for ERA FM (Bahasa Malaysia) and MY FM (Chinese), respectively. Later, due to a high demand that Chinese listeners who have a need of a channel that focuses to older listeners like Lite FM and Sinar FM, but mostly has been the current format. Melody FM was lanuched on 15 August 2012 to replace XFM on FM and Astro.
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Wikipedia