THR.fm
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| City | Kuala Lumpur |
|---|---|
| Broadcast area | Malaysia |
| Frequency | Varies depending on its region |
| First air date | 9 September 1995 |
| Last air date | 2005 |
| Format | Contemporary hit radio |
| Language(s) | English |
THR (short for "TIME Highway Radio") is a defunct radio channel from Malaysia. It was the first private commercial radio station in the country, having based in the capital of Kuala Lumpur.
The station was originally the initiative and for some time the flagship station of the conglomerate TIME Engineering Sdn Bhd, and as the name suggests the station was targeted at road and highway users with traffic reports and entertainment. It heralded a new era in the Malaysian broadcasting scene as it was the first station to provide an alternative to government-owned Radio Televisyen Malaysia radio stations and it marked the beginning of a stiff competition for the Malaysian English speaking audience, in turn affecting its own listenership as a whole.
THR began its test transmission on the night of 31 August 1994 on FM 99.3 MHz from the Gunung Ulu Kali transmitter site covering the state of Selangor, Kuala Lumpur, and western Pahang. It operated out of a studio rented from Radio Televisyen Malaysia at the Angkasapuri building in Kuala Lumpur. On 9 September, at precisely 3:00 pm local time, symbolically in line with its '99.3' frequency THR officially came into being, operating in both Malay and English for 24 hours a day on the 80:20 formula - 80% broadcast time was in English, 20% in Malay; it was the second station in Malaysia to go round-the-clock after Klasik Nasional FM (then known as Radio 1) in 1971, and did so right out on the first day of its transmission.
THR featured some of the best deejays in the local broadcasting industry such as Gina, Andy Hakim, Suzana, Isma Halil Hamzah, Deanna Nassem Rahman, Nasa, Rezz, Albert Ng, Sheela Haran, Kassandra Kassim, Kudsia Kahar and Simon D' Cruz. Most of the personnel would later continue working with other stations, shaping a legacy in Malaysian English radio broadcasting.
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