Sweetest Day

Sweetest Day
Observed by	Great Lakes region
Type	Local
Celebrations	Giving presents such as greeting cards and candy to loved ones.
2016 date	October 15
Frequency	Annual

Sweetest Day is a holiday that is celebrated in the Midwestern United States, and parts of the Northeastern United States, on the third Saturday in October. It is a day to share romantic deeds or expressions. 10 states and parts of two states observe Sweetest Day: Illinois, Indiana, Kentucky, Michigan, Missouri, North Dakota, Ohio, South Dakota, Wisconsin, West Virginia, Washington and areas of both New York and Pennsylvania west of the spine of the Appalachian Mountains. Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of sweets.

The first Sweetest Day was on October 10, 1921 in Cleveland. The Cleveland Plain Dealer's October 8, 1922 edition, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland, Ohio. The Sweetest Day in the Year Committee was assisted in the distribution of candy by some of the biggest movie stars of the day including Theda Bara and Ann Pennington.

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Wikipedia