Reebok
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| Subsidiary | |
| Industry | Sports equipment |
| Founded | 1958 Bolton, England |
| Founder | Joe & Jeff Foster |
| Headquarters | Canton, Massachusetts, United States |
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Area served
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Worldwide |
| Products | Sportswear, footwear |
| Parent | Adidas (2005–present) |
| Website | reebok.com |
Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since 2005. Reebok produces and distributes fitness and sports items including shoes, workout clothing and accessories, and training equipment. Reebok is the official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills.
In 1958 Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Greater Manchester, England. As a British brand, Reebok apparel featured a Union Jack flag from 1895 until 1986.
The global headquarters are located in Canton, Massachusetts, U.S. with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and South America).
In November 2016, the company announced they would be moving their headquarters location to Boston. The reasons for the move, according to the company, is to be located an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices.
In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweet shop in Bolton, England, and designed some of the earliest spiked running shoes. After his ideas progressed, he founded his business 'J.W. Foster' in 1900, later he joined with his sons and changed the company name to J.W. Foster and Sons. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps". For pioneering the use of spikes, the company's revolutionary running pumps appear in the book, Golden Kicks: The Shoes that changed Sport. The company began distributing shoes across the United Kingdom and were worn by British athletes. They were made famous by 100m Olympic champion Harold Abrahams (who would be immortalized in the Oscar winning film Chariots of Fire) in the 1924 Summer Olympics held in Paris.
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Wikipedia