Proton Preve
| Proton Prevé | |
|---|---|
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|
| Overview | |
| Manufacturer | Proton |
| Also called | Proton P3-21A |
| Production | February 2012–present |
| Assembly | Malaysia: Proton City, Perak Bangladesh: Chittagong (PHP Group, SKD, planned December 2015) |
| Designer |
Italdesign Giugiaro S.p.A Azlan Othman |
| Body and chassis | |
| Class | Compact car (C) |
| Body style | 4-door saloon |
| Layout | Front-engine, front-wheel drive |
| Platform | Proton P2 |
| Related | Proton Suprima S |
| Powertrain | |
| Engine | 1.6 L CamPro IAFM+ DOHC I4 1.6 L CamPro CFE DOHC I4 Turbo |
| Transmission | 5-speed manual 6-speed CVT automatic 7-speed CVT manumatic |
| Dimensions | |
| Wheelbase | 2,650 mm (104.3 in) |
| Length | 4,543 mm (178.9 in) |
| Width | 1,786 mm (70.3 in) |
| Height | 1,524 mm (60.0 in) |
| Kerb weight | 1,305–1,340 kg (2,877–2,954 lb) |
| Chronology | |
| Predecessor |
Proton Persona Proton Gen-2 |
The Proton Prevé is a four-door compact saloon developed by Malaysian automobile manufacturer Proton. It was launched on 16 April 2012 and is based on Proton's next generation P2 platform. The Prevé is the saloon complement to its sister car, the Proton Suprima S hatchback, and is also the successor to the Proton Persona and Proton Gen-2.
The Prevé is claimed to be Proton's first global car, evident in the name Prevé itself, which means to prove or proof.
Proton started out in 1985 as a manufacturer of badge engineered Mitsubishi vehicles. Proton cars managed to sell in great numbers because they benefited from the superior engineering and reliability of the Mitsubishi cars they were based on, among other reasons. However, with the dawn of the 21st century, Proton moved forward with the introduction of indigenously designed models such as the Proton Waja and Proton Gen-2. Unfortunately, these next-generation Protons were universally criticized for being poorly engineered vehicles. Consequently, Proton's Malaysian market share declined significantly in the early 2000s, hitting a seven-year low in 2007. In response, development of the Proton Prevé (code named P3-21A) was initiated in 2009 under the leadership of the then Managing Director of Proton, Syed Zainal Abidin. Former BMW Vice President of Quality Management R&D, Dr. Wolfgang Karl Epple was also appointed that same year as Proton's Director of Quality. He was later promoted to Senior Director Group Operations, where he contributed to the development of the P3-21A project.
The Proton Tuah, a concept car designed by Italdesign Giugiaro was exhibited at the 2010 Kuala Lumpur International Motor Show (KLIMS). It previewed the various design elements and features in the upcoming Proton P3-21A. Development of the P3-21A was completed a year later and production took place at Proton's Tanjung Malim plant. The company claimed 94% of the car's parts were locally sourced in an effort to reduce capital outflow. The official name Proton Prevé was only revealed days before its launch.
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