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Proton Persona

Proton Persona
2012 Proton Persona Standard in Cyberjaya, Malaysia (01).jpg
Overview
Manufacturer Proton
Production 1993–present
Body and chassis
Class Compact car / C (1993–2016)
Subcompact car / B (2016– )
Proton Persona (C90)
1995-2003 Proton 416 (400 Series) in Cluj-Napoca, Romania.jpg
Overview
Also called Proton Wira
Proton 400 Series
Proton Natura
Body and chassis
Class Compact car (C)
Body style 2-door coupé
3-door hatchback
4-door saloon
5-door hatchback
Proton Persona (CM)
Proton Persona (front), Serdang.jpg
Overview
Also called Proton GEN•2 Persona
Body and chassis
Class Compact car (C)
Body style 4-door saloon
Proton Persona (BH)
Proton-Persona-Red.jpg
Body and chassis
Class Subcompact car (B)
Body style 4-door saloon

The Proton Persona is a series of compact and subcompact cars produced by Malaysian automobile manufacturer Proton.

The first generation Proton Persona (C90) refers to the export name given to the Proton Wira. The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé.

The second generation Proton Persona (CM) launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home market. It is based on an extended Proton GEN•2 platform, and was sold as a saloon complement to the GEN•2 hatchback. The CM Persona replaced the Proton Wira saloon in Malaysia and the C90 Persona in its export markets.

The third generation Proton Persona (BH) was unveiled in August 2016. It is based on an extended Proton Iriz platform, and is sold as a saloon complement to the Iriz hatchback. It directly replaced the nine-year-old CM Persona in its home market.

The Proton Wira made its debut in the United Kingdom in November 1993, where it was sold as the 'Proton Persona'. The Persona family initially consisted of the 4-door saloon and 5-door hatchback. Later in November 1995, the new Persona Compact model was introduced, and a 2-door Persona Coupé joined the range in 1997. The Compact and Coupé models are the British counterparts of the Proton Satria and Proton Putra in Malaysia. From August 2000, the Satria and Wira nameplates were extended to the British market, and the Coupé was discontinued when production ended in 2001. The Wira was subsequently replaced by the all-new Proton GEN•2 in winter 2004.

The Proton Wira was first exported to Australia in May 1995. It was renamed 'Proton Persona' in 1996, and continued on sale there until 2004. The Persona nameplate was also used for the Wira saloon in Chile.

The second generation Proton Persona (CM) was unveiled on 15 August 2007. It is the first Proton model to use the 'Persona' nameplate in its home market.


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Wikipedia

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