Proton Persona (BH)
| Proton Persona (BH) Third generation |
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| Overview | |
| Manufacturer | Proton |
| Also called | Proton P2-31A |
| Production | August 2016–present |
| Assembly | Malaysia: Proton City (PTMSB) |
| Designer | Azlan Othman |
| Body and chassis | |
| Class | Subcompact car (B) |
| Body style | 4-door saloon |
| Layout | Front-engine, front-wheel drive |
| Related | Proton Iriz |
| Powertrain | |
| Engine | 1.6 L VVT S4PH DOHC I4 |
| Transmission | 5-speed manual CVT automatic |
| Dimensions | |
| Wheelbase | 2,555 mm (100.6 in) |
| Length | 4,387 mm (172.7 in) |
| Width | 1,722 mm (67.8 in) |
| Height | 1,554 mm (61.2 in) |
| Kerb weight | 1,155–1,210 kg (2,546–2,668 lb) |
| Chronology | |
| Predecessor | Proton Persona (CM) |
The Proton Persona (BH), codenamed P2-31A is a B-segment saloon engineered by Malaysian automobile manufacturer Proton. The BH series represents the third and latest generation in the Proton Persona lineage. It was unveiled on 23 August 2016 as the successor to the CM Persona.
The BH Persona is based on an extended Proton Iriz platform and shares the latter's 1.6-litre VVT engine and basic structure, but its exterior design has been completely re-engineered to give it a distinct persona. The interior of the BH Persona is largely unchanged over the Iriz, with the main exception of the new two-tier colour scheme.
The BH Persona is one class smaller than the outgoing CM Persona, but it offers more headroom, comparable rear legroom and a significantly larger boot. The new BH is also more powerful, fuel efficient and sophisticated than the old CM. It is the latest model to carry Proton's newfound 'affordable safety' USP, and all BH Persona variants have been awarded the full five-star rating by ASEAN NCAP.
The third generation Proton Persona (BH) was officially launched on 23 August 2016 at Setia City Convention Centre in Shah Alam, Malaysia. The launch event was covered in an exclusive live broadcast by paultan.org, and was endorsed by Dato' Sri Mustapa bin Mohamed on behalf of the Ministry of International Trade and Industry (MITI).
The new BH Persona is the latest Proton model to use an existing nameplate, and directly replaces the second generation Persona (CM) which was produced from mid-2007 to mid-2016. The launch of the BH Persona comes approximately two years after its sister car, the Proton Iriz.
The BH Persona shares the Iriz's platform, basic structure, powertrains and interior, but its exterior design has been completely re-engineered in an effort to distinguish itself as a stand-alone model. Proton has also made several refinements to improve fuel efficiency and reduce noise, vibration and harshness (NVH) in the 1.6-litre VVT engine. The CVT has also been refined for a smoother drive.
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Wikipedia