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Proton Persona (CM)

Proton Persona (CM)
Second generation
Proton Persona (front), Serdang.jpg
Overview
Manufacturer Proton
Production Mid 2007–Mid 2016
Assembly Malaysia: Proton City (PTMSB)
China: Jinhua, Zhejiang (Youngman)
Designer Damian Chia
Azlan Othman
Body and chassis
Class Compact car (C)
Body style 4-door saloon
Layout Front-engine, front-wheel drive
Related Proton GEN•2
Youngman Europestar L3
Powertrain
Engine 1.6 L CamPro S4PH DOHC I4
1.6 L CamPro IAFM DOHC I4
Transmission 5-speed manual
4-speed automatic
Dimensions
Wheelbase 2,600 mm (102.4 in)
Length 4,477 mm (176.3 in)
Width 1,725 mm (67.9 in)
Height 1,438 mm (56.6 in)
Kerb weight 1,170–1,190 kg (2,580–2,620 lb)
Chronology
Predecessor Proton Persona (C90)
Proton Wira saloon
Successor Proton Prevé (spiritual)
Proton Persona (BH) (de facto)

The Proton Persona (CM) is a C-segment saloon produced by Malaysian automobile manufacturer Proton. The CM series represents the second generation in the Proton Persona lineage, and the first Proton model to use the 'Persona' nameplate in its home market. It was unveiled on 15 August 2007 as the successor to the Proton Wira in Malaysia, and the C90 Persona in its export markets.

The CM Persona is based on an extended Proton GEN•2 platform, and was sold as a saloon complement to the GEN•2 hatchback. The CM Persona was succeeded by the C-segment Proton Prevé in 2012. However, Proton continued to produce the Persona as a low-cost alternative to the more sophisticated Prevé. The CM Persona was later decisively succeed by the B-segment BH Persona in August 2016.

The CM series was also sold as the Proton GEN•2 Persona in some export markets, and it is one of two Proton models that were rebadged and manufactured by the Youngman company in China. Over 250,000 CM Personas were sold over the course of nine years.

The Proton Persona (CM) was unveiled on 15 August 2007 as the decisive successor to Proton's ageing Wira saloon range. The CM Persona was largely based on the then three-year-old Proton GEN•2 hatchback platform, albeit modified to fit saloon specifications. The entire section aft of the B-pillar was re-engineered, amounting to a 167mm length extension over the GEN•2. The extended rear overhang incorporates a larger 430-litre boot, while the boot lid itself was redesigned and features space-saving twin gas strut hinges. Rear headroom in the Persona was also increased by 43mm over the GEN•2 courtesy of a redesigned rear roof design.

The interior was redesigned to incorporate a glovebox at the dashboard, an accessory that was not available in the GEN•2. The obtrusive analog clock present in the GEN•2's dashboard has also been replaced by a digital one that now resides in the digital display on the instrument panel. In addition, the door trims and panels were modified to feature more ergonomic window switches and door handles, and the pseudo-racing seats were replaced by more conventional and comfortable units. Fit and finish has noticeably improved and Proton made significant improvements to both ride and handling attributes with emphasis on comfort and refinement.


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