Paul Schuitema
| Paul Schuitema | |
|---|---|
Paul Schuitema
|
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| Born |
Geert Paul Hendrikus Schuitema 27 February 1897 Groningen |
| Died | 25 October 1973 Wassenaar |
| Nationality | Dutch |
| Known for |
Typographer, Industrial designers |
Geert Paul Hendrikus Schuitema (February 27, 1897 in Groningen - October 25, 1973 in Wassenaar) was a Dutch graphic artist. He also designed furniture and expositions and worked as photographer, film director, painter and teacher for publicity design at the Royal Academy of Art in The Hague.
Schuitema studied at the Academie voor Beeldende Kunsten in Rotterdam. In the 1920s, he began to work on graphic design, applying the principles of De Stijl and constructivism to commercial advertising. Along with Gerard Kiljan and his famous colleague Piet Zwart, he followed ideas pioneered in the Soviet Union by El Lissitzky and Rodchenko, in Poland by Henryk Berlewi and in Germany by Kurt Schwitters.
During his employment at the NV Maatschappij Van Berkel Patent scale company in Rotterdam, Schuitema gained recognition for his original designs of stationery and publicity material, often using only the colors black, red and white and bold sans serif fonts. From 1926 on, he started working with photomontages, becoming one of the pioneers of this technique in the field of industrial design.
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