OnePlus
 |
|
| OP1, OP2, OP3, OP3T | |
| Private | |
| Industry | Mobile Phones |
| Founded | December 16, 2013 |
| Founder | Pete Lau, Carl Pei |
| Headquarters | Shenzhen, Guangdong, China |
|
Area served
|
Worldwide |
|
Key people
|
Pete Lau (CEO) |
| Products |
OnePlus One (2014) |
| Revenue |
 US$300 million (2014) |
| Parent | Oppo Electronics (smartphone subsidiary of BBK Electronics) |
| Website |
OnePlus Global OnePlus China |
| OnePlus 一加 | |||||||
| Chinese | 深圳市万普拉斯科技有限公司 | ||||||
|---|---|---|---|---|---|---|---|
| Literal meaning | Shenzhen OnePlus Science & Technology Co., Ltd. | ||||||
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Shēnzhèn Shì Wànpǔlāsī Kējì Yǒuxiàngōngsī |
OnePlus One (2014)
OnePlus 2 (2015)
OnePlus X (2015)
OnePlus 3 (2016)
OnePlus 3T (2016)
OnePlus Icons
OnePlus Bullets (& v2)
OnePlus Powerbank
OxygenOS (Overseas)
HydrogenOS (China)
OnePlus (Chinese: 一加科技; pinyin: Yījiā Kējì) is a Chinese smartphone manufacturer founded in December 2013. It is headquartered in Shenzhen, Guangdong. Apart from mainland China, the company serves 42 countries and regions around the world as of March 2016.
OnePlus was founded on 16 December 2013 by former Oppo vice president Pete Lau (刘作虎) and Carl Pei (裴宇). According to the Chinese government's documentation, the only institutional stockholder in OnePlus is Oppo. Although Lau initially denied that OnePlus was a wholly owned subsidiary of Oppo, upon release of the regulatory filings they admitted that they are owned by Oppo and are "in talks with other investors" (although nothing has been announced to date). The company's main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "Never Settle" (Chinese: 不将就) for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use." He also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs. Continuing Lau's association with the platform from the Oppo N1, OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.
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