Muji
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Native name
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無印良品 |
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Romanized name
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Mujirushi Ryōhin |
| Public (: ) | |
| Industry | Manufacturing, retail, cafe |
| Founded | 1979 |
| Headquarters | Toshima-ku, Tokyo, Japan |
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Number of locations
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656 (2016) |
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Key people
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| Products |
Household goods Kitchen utensil Fashion Stationery Electronics Home appliances Cosmetics Food Furniture |
| Services | Residential Architectural design |
| Divisions | Café Muji, Meal Muji, Muji Campsite, florist and home furnishing; |
| Website | muji |
Ryohin Keikaku Co.,Ltd. (株式会社良品計画 Kabushiki-gaisha Ryōhin Keikaku?) (: ), or Muji (無印良品 Mujirushi Ryōhin?) is a Japanese retail company which sells a wide variety of household and consumer goods.
Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.
The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.
Muji started with 40 products during the 1980s, their products range from stationery, and clothing for men and women, to food items and major kitchen appliances and has even included an automobile. Its primary business includes Café Muji, Meal Muji, Muji Campsite, florist and home furnishing; the company has also engaged in architectural project such as the Muji houses.
By the end of the 2000s, Muji sells more than 7,000 products. It is positioned as a "reasonably priced" brand, keeping the retail prices of products "lower than usual" by the materials it selects, streamlining its manufacturing processes, and minimising packaging.
Mujirushi (no-brand) Ryōhin (quality goods) began as a product brand of the supermarket chain The Seiyu, Ltd. in December 1980. The Mujirushi Ryōhin product range was developed to offer cheap good quality products and were marketed using the slogan “Lower priced for a reason.” Products were wrapped in clear cellophane, plain brown paper labels and red writing. Mujirushi Ryōhin's drive to cut retail prices for consumers saw the company cutting waste by, for example, selling U-shaped spaghetti, the left-over part that is cut off to sell straight spaghetti.
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