Nectar loyalty card
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| Product type | Loyalty card scheme |
|---|---|
| Owner | Aimia |
| Country | United Kingdom |
| Introduced | 2002 |
| Website | www |
Nectar is a loyalty card scheme in the United Kingdom, run by Aimia. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's and BP. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Loyalty Management Group established the scheme, replacing the existing schemes of three of the four launch companies, and was purchased by the Canadian Groupe Aeroplan (now Aimia) in 2009.
A separate scheme is also operated by Aimia in Italy, and by Cencosud in Chile.
The Nectar scheme was launched in 2002, merging the existing loyalty programmes of Sainsbury's, BP and Barclaycard, and including Debenhams which did not have an existing scheme. It was run by Loyalty Management Group, then chaired by Sir Keith Mills, the founder of Air Miles. At the time of launch, Nectar confirmed it would be open to more companies to join, excluding rivals of existing members.
By 2010, Nectar claimed that 16.8 million people were part of the scheme, and that it had 14 member companies and over 400 online retailers.
Cardholders receive points on purchases made at participating retailers both instore and online, generally beginning at one point per whole pound spent. Points for fuel at BP and Sainsbury's are awarded for each litre purchased. Extra points may be earned when buying certain products or during particular promotions. A number of other online retailers award points when purchases are made on their websites accessed through the main Nectar website.
Sainsburys and Homebase shoppers previously received 2 points for each whole pound in each transaction. Once 500 points have been accumulated, they can be exchanged for a rebate of £2.50. From 11 April 2015, Sainsbury's halved the rate that shoppers can accumulate points, to a rate of 1 point per 1 pound spent. This equates to a rebate of 0.5%. Also from this date, customers will no longer receive 1 Nectar point for every carrier bag they re-use. Homebase ended membership of the scheme in December 2016.
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