Air Miles
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| Industry | Loyalty program |
|---|---|
| Founded | 1992 |
| Retail partners | Rona, Inc., Staples, Toys "R" Us, Shell Canada, Safeway, Metro Inc., Sobeys, Sobeys Liquor, Thrifty Foods, Lawtons, Rexall/Rexall Pharma Plus, Marlin Travel, Eastlink, Liquor Control Board of Ontario |
| Major rewards | Travel, cashback, electronics, entertainment, personal care, appliances |
| Number of members | 10,000,000+ |
| Owner | LoyaltyOne |
| Website | www |
Air Miles (often stylized as AIR MILES) is the name of separately operated loyalty programs in Canada, the Netherlands and the Middle East. In Spain the scheme is operated under the Travel Club name by Air Miles España, S.A.[1]. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines. The scheme was also operated in the United Kingdom until it was combined with BA Miles and Iberia Plus points and rebranded as Avios in November 2011.
The Air Miles concept was created by Sir Keith Mills, and began operating in the UK in November 1988. British company Loyalty Management Group (LMG) operated the program and licensed the rights to it in other countries to other operators.
LMG was later acquired by Canadian firm Groupe Aeroplan, now Aimia, which retains the intellectual property associated with the Air Miles name and logo internationally, and is the majority partner in the Air Miles program in the Middle East. In all other countries in which Air Miles programs operate, Aimia is the licensor and is not involved in program operation. In Canada, Air Miles competes directly with Aimia's program, Aeroplan . Similarly the former Air Miles program in the UK had no affiliation with the Nectar program operated by Aimia.
Currently owned and operated by LoyaltyOne, whose parent company is Alliance Data, the Air Miles reward program was launched in Canada in 1992, and is Canada’s largest coalition loyalty program. In 1998, Air Miles Canada was acquired by Alliance Data Systems. In 2008, Alliance Data Loyalty Services became known as LoyaltyOne.
Air Miles Canada has more than 100 sponsors, including Bank of Montreal, American Express, retail partners like Rona, Inc., Staples, Toys R Us, Shell Canada, Safeway, Metro, Sobeys and Sobeys Liquor, the Lawtons, Rexall/PharmaPlus and Jean Coutu pharmacy chains, the Eastlink cable company, and online partners such as Amazon and eBay. Consumers collect Air Miles reward miles from sponsors, which can be redeemed for 1,200 reward choices, such as travel, entertainment, home electronics and giftcards. Consumers get the best value for their Air Miles when they use them for travel.
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Wikipedia