Alliance Data
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| Public | |
| Traded as | : ADS S&P 500 Component |
| Industry | Loyalty marketing services |
| Founded | December 2, 1996 |
| Headquarters | Plano, Texas, United States |
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Area served
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USA, Canada |
|
Key people
|
Ed Heffernan, President and CEO |
| Products | Air Miles |
| Revenue |
 US$6.439 billion (2015) |
|
US$1.261 billion (2015) |
|
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US$596.54 million (2015) |
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| Total assets |
US$22.421 billion (2015) |
| Total equity |
 US$2.01 billion (2015) |
|
Number of employees
|
16,000 (2016) |
| Subsidiaries |
LoyaltyOne Epsilon Alliance Data Retail Services |
| Website | www |
Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing solutions, such as private label credit cards, coalition loyalty programs, and direct marketing services, derived from the capture and analysis of transaction-rich data.
Alliance Data was formed from the December 1996 merger of two entities: J.C. Penney's credit card processing unit and The Limited's credit card bank operation, named World Financial Network National Bank.
In August 1998, Alliance Data acquired LoyaltyOne, then-branded The Loyalty Group Canada, for $250 million. The deal gave Alliance Data two valuable business enhancements, Canada's Air Miles Rewards Program and the company behind the popular Air Miles program, LoyaltyOne.
In May 2007, Alliance Data and The Blackstone Group, a private equity firm, announced plans for Alliance Data to be acquired by The Blackstone Group. In April 2008, Alliance Data terminated the merger agreement with Blackstone Affiliates.
Ed Heffernan was promoted to president and CEO of Alliance Data in February 2009, after being with the company since 1998.
Card Services is a provider of integrated credit and marketing services including private label, co-branded and commercial credit card programs. Alliance Data Card Services manages over 135 card programs for retail brands such as Victoria’s Secret, J.Crew, Eddie Bauer, Buckle, HSN, Pottery Barn and Pier 1 Imports.
In 2011, Alliance Data, in partnership with NICE Systems, was honored with the Operational Leadership Award for its customer care centers by Ventana Research.
Alliance Data Card Services maintains two banks to manage the funding and receivables for its clients' credit programs. In September 2012, the banks rebranded their names from WFNNB (World Financial Network [National] Bank) and WFCB (World Financial Capital Bank) to both operate under the Comenity name, as Comenity Bank and Comenity Capital Bank, respectively.
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