Aimia (company)
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| Public | |
| Traded as | : AIM |
| Industry | Management |
| Predecessor | Groupe Aeroplan Inc. |
| Founded | 2011 |
| Headquarters | Aimia Tower, Montreal, Quebec, Canada |
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Area served
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Worldwide |
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Key people
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Robert E. Brown (Chairman), Rupert Duchesne (Group Chief Executive) |
| Products | Data-driven marketing and loyalty analytics |
| Website | aimia |
Aimia, formerly Groupe Aeroplan, is a data-driven marketing and loyalty analytics company based in Montreal, Quebec, Canada. Aimia manages various loyalty programs including Aeroplan in Canada, Nectar (Italy and the UK) and provides loyalty strategy, program development and management services to clients underpinned by product and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through their analytics and insights business, including Intelligent Shopper Solutions. Aimia Inc. also owns stakes in loyalty programs, such as Club Premier in Mexico, Air Miles Middle East and Think Big, a partnership with Air Asia and Tune Group. It is publicly listed on the .
Aimia was incorporated on May 5, 2008 and is the successor to Aeroplan Income Fund following the completion of the reorganization of Aeroplan Income Fund from an income trust structure to a corporate structure.
On October 5, 2011, the Corporation started to conduct business under the new brand name Aimia, and on May 4, 2012, the Corporation changed its name to Aimia Inc. The registered and head office of Aimia is located at Tour Aimia, 525 Viger Avenue West, Suite 1000, Montreal, Quebec, Canada, H2Z 0B2.
Starting in January 2016 Aimia will move away from a geographical structure and towards a line of business structure. The three lines of business include Global Loyalty Solutions, headed by Shailesh Baidwan, Americas Coalitions, headed by Vince Timpano, and International Coalitions, headed by Jan-Pieter Lips.
Prior to January 2016 Aimia Inc. operated in three regional business segments: Canada, the United States and Asia-Pacific ("US & APAC") and Europe, Middle-East and Africa ("EMEA").
In Canada, Aimia owns and operates the Aeroplan Program, Canada's premier coalition loyalty program. In EMEA, Aimia owns and operates Nectar, the United Kingdom's largest coalition loyalty program, Nectar Italia, and Air Miles Middle East, the leading coalition loyalty program in the UAE, Qatar and Bahrain, through a 60% ownership interest. Aimia's EMEA segment also provides data driven analytics and insights services in the UK and internationally to retailers and their suppliers, through ISS and its 50% participation in i2c, a joint venture with Sainsbury's. Aimia also develops analytical tools to provide services to clients globally to collect, analyze and derive actionable insight from their customer data which is used to improve marketing return-on-investment. In each of the regions, Aimia provides proprietary loyalty services, including loyalty program strategy, design, launch and operation.
Aimia also holds a 48.9% interest in, and jointly controls with Grupo Aeromexico, PLM, owner and operator of Club Premier, a Mexican coalition loyalty program. Additionally, Aimia holds investments in Travel Club, Spain's leading coalition loyalty program, Think Big, the owner and operator of BIG, AirAsia and Tune Group's loyalty program, and China Rewards, a Chinese-based retail coalition loyalty program start-up, as well as minority interests in Cardlytics, a US-based private company operating in card-linked marketing for electronic banking, and Fractal Analytics, a provider of advanced analytics.
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