Mnet Km Music Video Festival
| Mnet Asian Music Awards | |
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 2016 Mnet Asian Music Awards
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| Awarded for | Outstanding achievements in the music industry |
| Country | South Korea |
| Presented by | CJ E&M (Mnet) |
| First awarded | November 27, 1999 |
| Website | Mnet Asian Music Awards |
| Television/radio coverage | |
| Network | Mnet and other international networks |
The Mnet Asian Music Awards (commonly abbreviated as MAMA) is one of the major K-pop music awarding ceremonies held annually by CJ E&M through its music channel Mnet. The annual music event is broadcast to South Korea, China, Japan, Indonesia, Canada, Singapore, Taiwan and the United States.
The Awards began in 1999 under the name "Mnet Km Music Festival" (MKMF). At that time, it was the first and only Korean music video awards ceremony. After its 10th year anniversary in 2008, the award-giving body was renamed to "M.net Asian Music Awards" or simply "MAMA" in 2009. This marked a change in concept and the way they will handle how people may vote for which artists win the awards. It started its broadcast live in China, Japan, Hong Kong and Southeast Asia through Channel V International.
In 2010, the event was held outside of South Korea for the first time. The 12th annual event was held at the Venetian Resort Macao in Macao, China and aired live in many countries. BoA, who won the "Best Female Solo Award", was not present in the ceremony due to her music agency's, S.M. Entertainment, controversies with Mnet Media. In addition, CNBLUE, 2AM, Jo Kwon, Ga-In who all won awards were not broadcast due to lack of attendance.
Their slogans were changed from "Asian Wave" and "One Asia" in 2009 and 2010 respectively, until it becomes "Music Makes One" from 2011 until the present. Their slogans mean to spread their main objective to bring people together through music despite their different genre, origins, cultures, languages, or country.
The show is broadcast live in thirteen countries across Asia. In South Korea and Japan, it is broadcast on Mnet. Other TV channels that have broadcast the show include STAR World, tvN (Asia), Channel V, Music On! TV (Japan), 8TV (Malaysia), MediaCorp Channel U (Singapore), GMM 25 (Thailand), Indosiar (Indonesia), Myx (Philippines), MY TV (Cambodia), Mnet America (United States), NRK (Norway) and SBS (Australia). The show is also broadcast online from Mnet's website in South Korea, Sohu in China, YouTube Live, and Vapp for the rest of the world.
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