Micromax Mobile
 |
|
| Private | |
| Industry |
Telecommunications Consumer Electronics |
| Founded | 29 March 2000; 16 years ago |
| Founders |
Rahul Sharma Vikas Jain Sumeet Arora Rajesh Agarwal |
| Headquarters | Gurgaon, Haryana, India |
|
Area served
|
Selected markets |
| Products |
Mobile Phones Laptops Smartphones Tablet Computers 3G Datacards LED Television Air Conditioners |
| Revenue |
 IND₹1430 crore (2017) |
|
IND₹681 crore (2017) |
|
|
Number of employees
|
500 (approx.) |
| Subsidiaries | YU Televentures |
| Website | www |
Micromax is an Indian consumer electronics company headquartered in Gurugram, Haryana. The company was established as an IT software company operating in the embedded devices domain; it later entered the mobile handset business. By 2010, it was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax was the tenth largest smartphone vendor in the world. In Q4 2015, Micromax's shipments fell by 12.1%, against growth of 15.4% for the mobile sector. Micromax's share of the smartphone market fell to 13% in Q4 2015 from 22% at its peak in 2014. The company is facing stiff competition from Chinese companies entered in the Indian market.
Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. It started selling mobile telephones in 2008, focusing on low pricing to compete with international brands. Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. It prompted him to launch a feature telephone with an extended battery life. Micromax launched X1i, its first telephone with a month-long battery back-up. In 2014, Micromax's sales exceeded those of Samsung to become the mobile telephone manufacturer shipping the most telephones in one quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia. As on 10 April 2016, Micromax announced a strategic partnership with digital payments company TranServ and global payments technology major Visa to offer the next generation of payments solutions in India.
In 2010, Micromax entered the tablet computer market with the Funbook series. Micromax launched its first eight-core flagship smartphone, Canvas Knight A350, in January 2014 in Russia. In the same year, Micromax launched the Android One smartphone, Canvas A1. In November 2014, Micromax partnered with Cyanogen Inc. to provide Cyanogen-based smartphones in India, under the brand name YU.
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